Twitter names Kramer first consumer marketing VP

Share this article:

Twitter has hired Pam Kramer as its first VP of consumer marketing. The appointment takes effect this week, the social media company said July 26.

Kramer will “lead [the company's] efforts to strengthen Twitter's brand and tell the Twitter story to mainstream consumers around the world,” the company said in a statement.

Kramer most recently served as general manager at GreenRoad, a company that promotes safe, energy-efficient driving. She previously worked as CMO of E-Trade, managing the company's 150-person marketing team and overseeing its online advertising and Super Bowl campaigns.

Twitter also named Moxie Interactive CEO Joel Lunenfeld its director of global brand strategy. Moxie president Scott Neslund will lead the Publicis Groupe-owned digital agency after Lunenfeld leaves on Aug. 15.

Lunenfeld will work with advertisers to develop “custom ad and partnership programs,” the company said in a statement. Twitter's director of platform Ryan Sarver said in March it would roll out Promoted Tweets to all users' timelines later this year. In the past two months, Twitter has acquired keyword bid-management platform AdGrok and social analytics company BackType.

Twitter CEO Dick Costolo called the hires “significant” in a statement, adding that they “will help strengthen the way we talk to both consumers and major brands about Twitter around the world.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.