Twitter makes another revenue-focused move

Share this article:

The big question about Twitter has always been: “But how will it make any money?”

The popular social networking service has been making moves to that end for months – changing its terms of service to allow ads and launching an e-commerce service, to name a few. This week it hired Adam Bain, formerly the president of News Corp.'s Fox Audience Network, to lead what All Things Digital called the site's “increasingly aggressive advertising revenue efforts” as president of revenue. 

The pressure is on Bain. Less than a month ago, digital agency 360i released a report saying that many advertisers are not taking advantage of the opportunity Twitter gives them to speak directly to consumers. With that in mind, marketers will be looking to the microblogging service to see what customer-interaction advantages it creates.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.