Twitter acquires SMS firm Cloudhopper

Share this article:

Microblogging platform Twitter, which launched its Promoted Tweets advertising service earlier this month, announced its acquisition of Cloudhopper, a SMS infrastructure company, on April 23.

Twitter bought the company “to help us further grow and scale our SMS service,” said Kevin Thau, director of mobile business development at Twitter, on the company's blog. He added that Twitter processes nearly 1 billion SMS Tweets a day.

Twitter has upped its interaction with marketers in recent months. Starbucks, Best Buy, Virgin America, Red Bull, Sony Pictures and Bravo were among the first brands to advertise via Promoted Tweets.

The company also changed its terms of service last September to allow for advertising.

A Twitter representative could not be immediately reached for additional comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.