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FYI Direct to launch campaign for FreeScore.com

Dianna Dilworth January 25, 2012

FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Online ads expected to thrive in 2012

January 01, 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?

Verizon, History Channel latest to tap TV-commerce

Tim Peterson December 05, 2011

You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.

Facebook app honors 10th anniversary of 9/11 attacks

Allison Schiff December 01, 2011

Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.

Did eBay just create couch commerce?

Tim Peterson November 21, 2011

eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.

NASCAR hires SapientNitro as media consultant

Tim Peterson November 16, 2011

NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said.

Six Flags wins teens with mobile program

Tim Peterson November 13, 2011

Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

Mountain Dew launches a Facebook sweepstakes for gamers

Juan Martinez November 08, 2011

Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes.

Indian novelist takes viewers  on Hong Kong virtual tour

Melissa Hoffmann November 01, 2011

Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the  city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Toys 'R' Us to launch integrated holiday campaign

Juan Martinez October 28, 2011

Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.

TwitterTV: a match made in heaven?

Allison Schiff October 26, 2011

Even though Simon (S)cowell, the sourpuss judge of "The X Factor," isn't a Twitter user himself, he's all about integrating the social site into the voting process on the show. The next episode, which airs live on Nov. 2, represents the first time a TV series is using Twitter to help fans cast votes.

The multitasking media consumer

Heather Schultz October 07, 2011

As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Mastering  the mix

Tim Peterson October 01, 2011

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

Postal Service to integrate with PayPal in October, launch TV campaign this month

Tim Peterson September 15, 2011

The U.S. Postal Service will let consumers make purchases on USPS.com with PayPal beginning next month. The organization will also streamline users' site accounts into one umbrella login and make site pages available in Chinese and Spanish.

Market roller coaster spooks ad world

September 01, 2011

First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.

Q&A: Scott Symonds, GM of media, search and analytics, AKQA

Tim Peterson September 01, 2011

Scott Symonds, GM of media, search and analytics at AKQA, says online video has vast growth potential.

Honda sparks on-air TV race

Kevin McKeefery September 01, 2011

As part of the American Honda Motor Co.'s sponsorship of the UK's Channel 4 Documentaries, the brand has embarked on a campaign to produce mini-documentaries about interesting ways customers use Honda products. Visitors to hub.honda.co.uk can enter to be the subject of the final customer documentary, which will air on TV and be housed on the site.

Baby contest honors Giants

Kevin McKeefery September 01, 2011

In honor of the San Francisco Giants' 2010 World Series championship, Comcast SportsNet (CSN) is offering a series of prizes to the expectant couple that has a child closest to the precise, nine-month anniversary of the final game's clinching pitch.

Kodak's integrated campaign highlights  hip-hop celebs to engage new audience

Heather Schultz September 01, 2011

To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

Nissan touts Versa with iAd, direct mail

Tim Peterson August 29, 2011

Nissan launched an integrated campaign August 29 to support the company's 2012 Versa sedan. The carmaker worked with advertising agency TBWA\Chiat\Day's Los Angeles office, digital agency Critical Mass and media firm OMD on the campaign.

Carat cuts global ad-spend growth forecast

Tim Peterson August 25, 2011

Carat shrunk its global advertising-spending forecast for this year by 0.7% on August 25. The Aegis Group-owned firm dropped its 2011 global ad-expenditure forecast to $481 billion, representing growth of 5% compared with last year, because of economic and political instability and natural disasters.

Winning votes with interactive TV

Frank Washkuch July 20, 2011

It's a given that marketers - including politicians in election years - target precise messages to specific groups of consumers.

IHOP launches integrated marketing campaign

June 27, 2011

IHOP Restaurants launched an integrated advertising and marketing campaign on June 27 that will feature email, social media, TV and regional direct mail communications, said Joe Adney, VP of marketing at IHOP. Agency of record, McCann Erickson, is handling the work. Adney would not reveal spending on the campaign, but the brand tallied $74.4 million on advertising in 2010, according to its earnings statement.

Digital ads need to get more creative to win market share: Yahoo EVP

Tim Peterson June 08, 2011

Digital marketers should prioritize creative content in order to take a greater portion of ad spending from TV, said Ross Levinsohn, Yahoo's EVP of the Americas, at the Interactive Advertising Bureau's "Future of Display" event in New York.

Subaru campaign targets Asian-American consumers

Tim Peterson May 20, 2011

Car company Subaru of America is conducting an integrated marketing campaign targeting Asian-American consumers. The "Sweet Tomorrow" effort is promoting the company's Legacy model through online, TV, print and out-of-home components. The car-maker developed the campaign with AdAsia, its Asian-American AOR.

Agency execs, here's your chance to be a TV star

Juan Martinez April 19, 2011

Ever wonder what would have happened if you'd gotten your Master of Fine Arts at NYU's Tisch School of the Arts instead of your MBA in marketing from Columbia? Do you sometimes yearn for the bright lights of Broadway as opposed to the bright future of customer data collection on Facebook?

Denny's value shines

Kevin McKeefery April 01, 2011

The Offer: Denny's "America's Diner is Always Open" campaign is the first creative collaboration between the national diner chain and its recently named agency of record, Gotham. Messaging will change each quarter in 2011 to highlight a new area of differentiation between Denny's and its competitors. The meat and potatoes of the first quarter's messaging is the value-driven $2-$4-$6-$8 deal currently running across all 1,600 restaurants.

Marketers begin to dabble in addressable TV ad programs

Alex Palmer February 01, 2011

Marketers are beginning to test addressable advertising with cable TV and DVR providers to serve relevant ads in consumers' homes.

Best Buy December revenue down 1.6% compared to 2009; online sales up 13%

Juan Martinez January 07, 2011

Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report.