TV

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

Honey Maid Shows the Evolution of Families and Products

Honey Maid Shows the Evolution of Families and Products

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The graham cracker brand's integrated marketing campaign targets the American families of today.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

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In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

Did Hans Strudel Kill the Pillsbury Doughboy?

Did Hans Strudel Kill the Pillsbury Doughboy?

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Pillsbury Toaster Strudel introduces a new brand ambassador.

News Byte: Twitter Acquires Trendrr

News Byte: Twitter Acquires Trendrr

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Twitter continues to bridge the gap between social and television engagement.

Playtex Bras Sizes Up Generational Targeting

Playtex Bras Sizes Up Generational Targeting

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The intimate apparel company relies on TV, social, and digital for campaign support

Rent-A-Center Engages in Some Risqué Business

Rent-A-Center Engages in Some Risqué Business

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The company's humorous campaigns allow its marketers to have the last laugh

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune in to Cable

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The cable company's advertising and sales division aims to show businesses that cable is anything but static

Which iconic luxury automobile brand has the drive to finish first?

Which iconic luxury automobile brand has the drive to finish first?

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In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

Sprint Calls All iPhone 5 Users 'Roaming Photojournalists'

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Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.

Brand Integration Delivers a Star Performance

Brand Integration Delivers a Star Performance

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Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.

A decade of digital detonation

A decade of digital detonation

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Marketers focus on the three W's (who, what, and where) when targeting digital consumers

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

HSN partners with Universal Pictures for multichannel campaign

HSN partners with Universal Pictures for multichannel campaign

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HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.

Ford launches gamification campaign

Ford launches gamification campaign

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Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.

The troll did it

The troll did it

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The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

Integrated Honda campaign tells fans to get busy living

Integrated Honda campaign tells fans to get busy living

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To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

FYI Direct to launch campaign for FreeScore.com

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FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.

Online ads expected to thrive in 2012

Online ads expected to thrive in 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?

Verizon, History Channel latest to tap TV-commerce

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You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.

Facebook app honors 10th anniversary of 9/11 attacks

Facebook app honors 10th anniversary of 9/11 attacks

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Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.

Did eBay just create couch commerce?

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eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.

NASCAR hires SapientNitro as media consultant

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NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said.

Six Flags wins teens with mobile program

Six Flags wins teens with mobile program

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Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

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