TV

Asthma nonprofit launches awareness, treatment PSA during Olympics

Mary Elizabeth Hurn February 17, 2010

The nonprofit Asthma and Allergy Foundation of America (AAFA) has launched a PSA-centered effort to raise awareness of the two main causes of asthma, airway constriction and inflammation. The campaign, which has financial and editorial support from pharmaceutical giant GlaxoSmithKline, features TV spots, a microsite, e-mail newsletters and social media.

Pepsi abandons Super Bowl in favor of CRM

Frank Washkuch January 04, 2010

This year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.

We TV, Goodwill partner for volunteer push

Mary Elizabeth Hurn December 28, 2009

We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.

Comcast launches expanded online video platform

Mary Elizabeth Hurn December 16, 2009

Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.

Milk organization sponsors online video ads on HighSchoolSports.net

Mary Elizabeth Hurn December 14, 2009

The Milk Processor Education Program (MilkPEP) has launched an integrated campaign targeting the audience of 'The Ride,' a sports reality TV show starring high school quarterbacks. The campaign consists of homepage takeovers and pre-roll ads, highlighting the importance of protein recovery for teen athletes after sporting events and training, prior to each episode of the reality show.

Time Warner Cable debuts educational campaign on high programming fees

Dianna Dilworth November 25, 2009

Time Warner Cable launched a multichannel customer-education campaign on November 25 to inform the public about the pricing challenges the company faces when negotiating with programmers. The effort, which includes banner ads, search marketing, social media, as well as print and TV spots, features a Web site - www.rolloverorgettough.com.

TiVo and Google partner to measure Google TV Ads

Dianna Dilworth November 24, 2009

TiVo has teamed up with Google to measure the audience reach of Google TV Ads. Terms of the deal, announced November 24, were not disclosed. This agreement will let Google TV Ads gather DVR-viewing data from TiVo's subscribers.

Home Skinovations launches national DRTV, Web initiative

Mary Elizabeth Hurn November 18, 2009

Israel-based aesthetic device manufacturer Home Skinovations is running an integrated DRTV and Web campaign for its Silk'n SensEpil product, an at-home hair-removal device. The ads drive viewers to www.Silkn.com and the company's 1-877-DO-SILKN toll-free number. Tom Goslau, VP of marketing and business development for Home Skinovations, described the ads as "brand-response television."