The graham cracker brand's integrated marketing campaign targets the American families of today.
The perfume brand exchanges posts for products.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
These four brands start the new year off right with bold marketing initiatives.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Pillsbury Toaster Strudel introduces a new brand ambassador.
Twitter continues to bridge the gap between social and television engagement.
The intimate apparel company relies on TV, social, and digital for campaign support
The company's humorous campaigns allow its marketers to have the last laugh
The cable company's advertising and sales division aims to show businesses that cable is anything but static
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
Sprint tapped Digitas and Leo Burnett—known collectively as Team Sprint—to spread the word about its "Truly Unlimited" iPhone 5 data plan.
Product placement done well does more than drive brand awareness—it can help with retention and engagement, as well.
Marketers focus on the three W's (who, what, and where) when targeting digital consumers
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?
HSN, formerly known as The Home Shopping Network, has partnered with Universal Pictures to launch a multichannel shopping day that also promotes Universal's film Snow White and the Huntsman, said Brad Bohnert, HSN's director of PR and events. The 24-hour shopping day is scheduled for May 30, before the film's release on June 1.
Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.
The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo has produced a series of ads starring some criminally minded trolls to promote it.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores online. Two new TV commercials will begin airing on Feb. 6 along with online efforts.
Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
You know all those times you've said, "Man, I wish the History Channel could sell me a bike?" Well, merry freaking Christmas.
Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks, the "Remembering 9/11" Facebook app allows users to share and reflect on their experiences via an interactive map.
eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.
NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said.
Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.
Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.