TV Spots

BK's pulled commercial teaches a lesson in quality

BK's pulled commercial teaches a lesson in quality

By

Earlier this week Burger King (BK) pulled a commercial featuring Mary J. Blige singing "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla," according to Gawker. The commercial was part of a set of BK's "Exciting things are happening in Burger King" commercials featuring famous celebrities, such as David Beckham, Jay Leno and Salma Hayek.

Our look at the most - and least - engaging social media

Our look at the most - and least - engaging social media

This month's meter gauges the launch of restaurant chain Pei Wei Asian Diner's Caramel Chicken entrée; a Universal Pictures scavenger hunt to promote its flick "Tower Heist;" Heinz's "Get Well Soon" campaign; and Sara Lee Deli's "Life's Not Perfect ... But Your Deli Meat Can Be" Facebook push.

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

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To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.

Dodge sports 'golden ticket' strategy in scavenger hunt

Dodge sports 'golden ticket' strategy in scavenger hunt

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The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity to own one of the new luxury-crossover vehicles for free — if they can locate it, that is. Three Dodge Journey models have been positioned in discreet locations around the country. Clues to the automaker's hide-and-go-seek placement of the vehicles are offered both in digital and TV spots, as well as on Dodge's YouTube channel.

Indian novelist takes viewers 
on Hong Kong virtual tour

Indian novelist takes viewers 
on Hong Kong virtual tour

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Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as well as attractions new to the 
city to showcase Hong Kong's appeal as "Asia's World City," boasting a fusion of Eastern and Western elements.

Glock uses silver anniversary as launch point 
for integrated marketing campaign

Glock uses silver anniversary as launch point 
for integrated marketing campaign

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Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.

Sharpie puts fans' creativity at center of 
back-to-school campaign

Sharpie puts fans' creativity at center of 
back-to-school campaign

By

Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."

FreePlay invades 7-Eleven TV

FreePlay invades 7-Eleven TV

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FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July 29. The game is available for users at a special promotional price of 99 cents through iTunes, and can be played on iPhone, iPad and iPod Touch devices that run iOS 
4.0 or higher.

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