TV Shopping Channel, Streaming Video Converge for Auction Show

Share this article:
ValueVision International Inc., a home shopping network, has started "Bid Bash," an auction show that incorporates live TV and Webcasting.


Bid Bash's converged auction bidding lets shoppers buy items in a real-time, automated format. Bid.Com International Inc., a provider of dynamic pricing solutions, powers it.


In the descending auction format, viewers, who must be registered, can bid simultaneously using the phone or the Internet. Viewers watch prices drop while they determine when to place their bids. When customers bid before time or quantity runs out, they win.


"Bid Bash is our latest development in the interactive TV space," said Lyn Mueller, vice president of auctions at ValueVision, Minneapolis. "A technology first of its kind, this is a prime example of our ability to continue with innovations that keep us at the forefront of interactive commerce.


"We have already delivered broadband and portal integration with the TV by simulcasting our programming on the Web. Now [we have] another first to market as it relates to a declining price auction show that is live and simultaneous on TV and the Net."


Bid Bash began Tuesday, and a series of weekly hour-long shows are to follow. The auctions will be promoted in ValueVision's Program Guide and its Web site as well as through e-mail campaigns to both ValueVision's and Bid.Com's customer base.


Viewers can watch ValueVision's simulcast programming on TV or on the Web via Webcasting at http:www.vvtv.com/auctions.


GE Equity and NBC own approximately 40 percent of ValueVision.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.