TV Goods buys AsSeenOnTV.com, toll-free number

Share this article:

TV Goods Inc. has acquired AsSeenOnTV.com and toll-free number 866-AsSeenOnTV for $5 million in cash and stock from Seen on TV LLC.

“It's a solid business and it makes good sense to own it,” said Kevin Harrington, chairman of TV Goods. “They've got 2 million customers, 700,000 email subscribers and 78,000 page views a day. It is a site that, the way it is today, is a multimillion dollar business. We're going to take it to the next level.”

Harrington said the deal will allow TV Goods to “drive many more subscribers.” He predicted AsSeenOnTV.com will “reach 10 million customers and go to millions of email subscribers,” with the support of TV Goods.

TV Goods is working with Delivery Agent, a transactional TV company, to handle all aspects of AsSeenOnTV.com technology, including platform development and deployment.

AsSeenOnTV.com recently launched “Video Deals of the Day.” The service includes mobile applications that allow consumers to make purchases from their mobile devices and campaigns that let TV viewers click-to-buy directly from their remote controls. Products promoted by rapper and actor 50 Cent and professional wrestler Hulk Hogan are already live on the Video Deals of the Day site.

Steven Rogai, CEO of TV Goods, will run the day-to-day operations of AsSeenOnTV.com and the toll-free number. Both will retain their brand. 

Harrington said the acquisition will not result in layoffs and that staff will be added “to produce the Video Deals of the Day.” He would not reveal how much annual revenue the assets drove, but he said the business “at its peak was shy of $10 million.” 

A Seen On TV LLC spokesperson could not be reached immediately for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.