TV Advertising

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

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Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform

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Yahoo and Samsung broaden their partnership to provide interactive, real-time television content.

TV ads make the grade, says B&N College study

TV ads make the grade, says B&N College study

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Barnes & Noble College Marketing report says television is the most effective form of advertising for college students. The study also found that 55% of students say Facebook is not the best targeting platform.

TiVo launches analytics unit with first-ever acquisition

TiVo launches analytics unit with first-ever acquisition

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TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company.

Integration and engagement: insights from Super Bowl XLVI

Integration and engagement: insights from Super Bowl XLVI

The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

PCH EVP strikes innovative chord

PCH EVP strikes innovative chord

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Alternate spin on digital interaction 
steers auto brands' campaigns

Alternate spin on digital interaction 
steers auto brands' campaigns

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Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."

Toys 'R' Us to launch integrated holiday campaign

Toys 'R' Us to launch integrated holiday campaign

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Toys "R" Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email, social media and TV elements.

Political marketers weigh digital, direct mail

Political marketers weigh digital, direct mail

Direct mail and traditional media have long played important roles in getting out the vote. With party caucuses and primaries beginning in early 2012 and campaigns already underway in early voting states such as Iowa, New Hampshire and South Carolina, political marketers are betting that direct mail will still drive voters to the polls, but they are also dabbling in newer interactive technologies.

Q&A: Bernard Luthi, VP of marketing, Web management and customer service, Newegg

Q&A: Bernard Luthi, VP of marketing, Web management and customer service, Newegg

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Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV.

More than television

More than television

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.

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