TV Advertisements

M&M'S Game Day Strategy? Marketing Integration

M&M'S Game Day Strategy? Marketing Integration By

Mars Chocolate North America launches a new integrated campaign that kicks off in time for the Super Bowl.

Aaron Rodgers and Chris Paul - State Farm's MVPs

Aaron Rodgers and Chris Paul - State Farm's MVPs By

In a way, marketing is a lot like football, and State Farm drafts athletes based on company values.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.