Tuaca Liqueur names Boxing Clever North American AOR

Tuaca Liqueur has named Boxing Clever its agency of record for North America. The firm will handle digital and mobile marketing, as well as events. The companies announced the agreement on November 24.

Tuaca's parent company, Brown-Forman, owns liquor brands including Jack Daniels, Southern Comfort and Finlandia. Other Boxing Clever clients include liquor brands Rubi Rey Rum, 42 Below Vodka and Corzo Tequila, according to a statement.

A Brown-Forman representative said that a company representative could not immediately comment on the issue.