Tsavo Media launches search marketing division

Santa Monica, CA-based Tsavo Media, a new digital media firm, has launched Tsavo Agency, its search marketing division. Tsavo's proprietary content monetization technology, which was developed internally, is now available to clients.

Tsavo Agency will provide SEM, reputation management, pay-per-click (PPC), organic search engine optimization (SEO) and social media marketing for advertisers and publishers looking to increase traffic, boost ROI and increase value of Web properties.

“We deliver relevant content to Internet users through owned and operated Web sites, a publisher group that builds content for various verticals and niches and third-party publishers that want to monetize their userbase and traffic in a unique way,” said Steve Schepke, who was named general manager of the division in October.

Tsavo also has a partnership with Yahoo in which, in certain situations, a Yahoo-powered ad feed will appear on a publisher's Web site.

In September, Tsavo Media acquired Better Inc. and its Done SEO unit. Clients currently include Paramount, Dreamworks and Sony—for which Tsavo is currently working on SEO for some new film releases.

Schepke said now was a good time for the addition of the divisions because “even with today's economic conditions, search marketing is viable and valuable and directly measurable, as opposed to other offline marketing. For campaigns that are done correctly, there's a very positive ROI to be gained.”

Tsavo currently has over 70 employees and is planning new hires in 2009.