Trying to 'Reform' a Bad System
Prescott's fear that "Someone somewhere can know everything about you - forever" shouldn't be taken as a foregone conclusion. The Fair Credit Reporting Act of 1974 placed a limit of seven years on the reporting of financial information.
A similar requirement on the direct marketing industry would not materially impede targeting, but it would do much to reduce that fear. When will the DMA wake up and support a statutory minimum level of data protection?
Face it, Prescott's laudable exhortations are not going to stop the bad actors.
Green Brook, NJ