Truth, Lies and Mobile Advertising: Debunking 4 Myths Holding You Back in Mobile

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Tuesday, October 8
1:00 - 2:00 p.m. ET



Mobile advertising is arguably the fastest growing channel for targeting consumers in nearly every product category.

Yet confusion reigns supreme, as marketers and agencies struggle to separate truth from fiction when it comes to understanding effective mobile advertising, and what really works.

During this webinar, we'll peel back the layers of confusion surrounding the four most common industry myths, to:

• Uncover what's keeping companies from fully committing to mobile advertising and embracing it in ways they commit to other media channels.
• Cut through assumptions, claims and “absolutes” about various audience targeting approaches and integrated campaign strategies.
• Learn to measure what matters most and why currently accepted metrics fall short.
• Discover the truth about what's really working and where you should focus your attention now.

Sign up today, and you'll start to see how to confidently embrace mobile, making it a linchpin channel for all your campaigns.


Featured Speakers:


Jamie Turner, Founder, 60SecondMarketer.com

Jamie Turner is the co-author "Go Mobile," which was the #1 best-selling mobile marketing book in the U.S. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding, and has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company. In addition to being the founder and Chief Editor of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe, Jamie writes for Mashable, HubSpot and Social Media Examiner. He co-authored the book “How to Make Money with Social Media,” been profiled in the world's best-selling marketing textbook and is an internationally-recognized keynote speaker, known for his ability to provide relevant marketing insights in a light-hearted style.


Chuck Moxley, Chief Marketing Officer, 4INFO

Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years' experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association's first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.

 

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