TRUSTe, Mailshell Partner to Monitor E-Mail PrivacyTRUSTe announced a partnership yesterday with Mailshell.com to monitor the e-mail practices of its privacy seal program members.
Mailshell.com is an e-mail management service that weeds out unsolicited messages from business-to-business lists and commercial opt-in e-mail.
According to Urbas, the two privacy firms previously had been looking to collaborate, and this partnership seemed to be a natural fit.
Using Mailshell's proprietary technology, TRUSTe can tell which of its members, if any, are violating their privacy policies and, therefore, their agreements with TRUSTe.
The technology also can identify members that sell or rent their e-mail lists, according to Urbas.