Trust

Engaging a Customer Is Like Making a Best Friend

Engaging a Customer Is Like Making a Best Friend

Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.

Marketing by the Book—and Beyond

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Infographic: Consumers zip the lip when asked to share personal information

Infographic: Consumers zip the lip when asked to share personal information

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When it comes to consumers sharing information, mum's the word.

Marketers need to build trust as spam hits social networks

Marketers need to build trust as spam hits social networks

Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.

Report: Earned media most trusted form of advertising

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Ninety-two percent of consumers trust earned media, including word-of-mouth and recommendations from friends and family, above other forms of advertising, Nielsen revealed in its "Global Trust in Advertising Survey."

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.