Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.
Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.
How marketers can know if they've crossed the line with personal data.
Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.
Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.
4 lessons for marketers from Jeff Bezos and Amazon.com.
When it comes to consumers sharing information, mum's the word.
Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.
Ninety-two percent of consumers trust earned media, including word-of-mouth and recommendations from friends and family, above other forms of advertising, Nielsen revealed in its "Global Trust in Advertising Survey."
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.