Trust

Are Marketers and Consumers on Different Planets? [Infographic]

Are Marketers and Consumers on Different Planets? [Infographic]

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Executives believe their marketing efforts influence buyers' decisions, but consumers are more likely to purchase after viewing firsthand resources.

3 Ways You're Breaking Your Customers' Trust

3 Ways You're Breaking Your Customers' Trust

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Content, performance, and security—these are three areas an entire organization needs to home in on. Here's what brands can do if they're not.

The Creep Line

The Creep Line

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How marketers can know if they've crossed the line with personal data.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Engaging a Customer Is Like Making a Best Friend

Engaging a Customer Is Like Making a Best Friend

Loyalty and engagement are interesting dimensions to look at. Before we get to that discussion, however, I'd like to introduce some definitions.

Marketing by the Book—and Beyond

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Infographic: Consumers zip the lip when asked to share personal information

Infographic: Consumers zip the lip when asked to share personal information

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When it comes to consumers sharing information, mum's the word.

Marketers need to build trust as spam hits social networks

Marketers need to build trust as spam hits social networks

Spam — unsolicited and untargeted marketing messages that have long been the scourge of email — is becoming an increasing problem on social media sites.

Report: Earned media most trusted form of advertising

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Ninety-two percent of consumers trust earned media, including word-of-mouth and recommendations from friends and family, above other forms of advertising, Nielsen revealed in its "Global Trust in Advertising Survey."

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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