TrueAdvantage Looks to Deliver Qualified Leads with New System

Share this article:

TrueAdvantage Inc. is expected to debut its TrueAdvantage 4.0 lead generation system today.

The subscription-based solution from the Southborough, MA-company uses TrueAdvantage's SmartTrigger technology that scans 20,000 sources of business information and the Internet through 150 categories of "trigger events," which are business events that typically indicate a high propensity to buy.

Each categorized event is linked to a specific company record to produce SmartTriggers. Using the criteria set by a salesperson, TrueAdvantage delivers relevant leads via the preferred delivery method.

"If one of our clients is a security provider, such as ADT, they care about businesses that are relocating and they care about businesses that are building new facilities," said Joe Petro, vice president of development and operations, TrueAdvantage. "So when they get lead, it may be an announcement that a company is building a new 100,000 square foot facility in the Boston area, and that is key to their seeing that as a high propensity to buy opportunity."

Other events could be management changes or m ergers and acquisition news.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.