True North Launches 'SixtyFootSpider'

Share this article:
Marketing firm True North Communications Inc., Chicago, this week said it relaunched SixtyFootSpider, a company that builds Web sites and offers data-driven marketing services. True North purchased the 6-year-old company last year.


SixtyFootSpider, Dallas, said it will leverage trends in media convergence, bandwidth and multiple Internet access for its business clients. The company uses e-commerce technology to for strategic consulting, creative and media productions, and behavior tracing.


SixtyFootSpider originally formed in 1994 as part of CPS Interactive, Dallas, a subsidiary of then-Bozell Worldwide. Now with 16,000 Web pages, SixtyFootSpider has grown to employ 45 people and service more than 20 clients including the U.S. Air Force and Subaru of America.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.