True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month.
Inserts accompany the billing statements sent to Chicago Tribune subscribers. Subscribers are 54% male and spend a yearly average of $143 on subscriptions.
The 2,652,000-universe list is available beginning at $40/M.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Leveraging Big Data for better prospecting and improved conversion rates.
