Tru-Vantage, Mega Systems Settle FTC Charges

Share this article:
Infomercial marketing companies Tru-Vantage Llc. and Mega Systems International Inc. are among the defendants ordered to pay $1.1 million to settle Federal Trade Commission charges of false or unsubstantiated advertising. Kevin Trudeau, the principal of Tru-Vantage and star of several infomercials with a radio and TV talk show format, agreed to settle the charges and pay $500,000 in consumer redress. He also is barred from making false claims in the future for several products produced in conjunction with Jeffrey Salberg, principal of Mega Systems. Those products include "Mega Memory System," "Eden's Secret Nature Purifying Product," "Doctor Callahan's Addiction Breaking System," "Sable Hair Farming System" and "Action Reading." Trudeau also is required to establish a $500,000 escrow account to assure compliance with the settlement.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US