TripAdvisor names Messing CMO

Share this article:

Travel website TripAdvisor.com has hired Barbara Messing as its CMO, the company said February 23.

Messing will lead TripAdvisor's global marketing, including its CRM, SEM, traffic acquisition, mobile partnerships, brand development and experience, and PR. TripAdvisor.com's management page does not list a previous CMO.

Messing previously served as VP and general manager of Hotwire's Travel Ticker site during her nine-year tenure at Hotwire. Expedia Inc. owns and operates both TripAdvisor and Hotwire. Messing has also worked for the Travel Channel.

“I look forward to continuing to push the envelope in 2011, as we look to deliver exciting new offerings for our global community of more than 40 million monthly travelers,” she said in a statement.

Calls seeking comment to both TripAdvisor and Hotwire were not immediately returned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.