Trigger Marketing Campaigns

Pulling the Trigger on Email Marketing

Pulling the Trigger on Email Marketing

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Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

Pull the trigger to get customers to respond

Pull the trigger to get customers to respond

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Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.

It's all about me, after all

It's all about me, after all

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Does your direct marketing make your customers feel appreciated?

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...