I believe there is beauty in simplicity. I love the practical architecture of a Frank Lloyd Wright designed building, the precision engineering of a BMW automobile, and the technically brilliant functionality of the Apple iPhone. There is also a need right now for clear thinking and simplicity in marketing. So, in keeping with the philosophy of "Do Fewer Things Better," I recommend a three-point strategy for maximizing the effectiveness of your marketing programs by investing your marketing budget on those things that have been proven to deliver the best results, something I call the Triangle Offensive.