Trial Offer Locks in Sales for Headsets.com

Share this article:
A trial offer by Headsets.com Inc. has nearly doubled the average order size being produced by its summer catalog.


The offer -- "Try 3 Headsets Free for 60 Days" -- ran on the cover of the 36-page summer book, which mailed in June.


"We found the position as a three pack gets customers to buy three instead of just one," CEO/president Mike Faith said. "I've tried it from time to time before, and it's always been a big success. We've tried six packs, but they don't work as well. Three packs work, even though we don't know why.


"The average order is around $500 to $600 since we don't get a lot of multiple three-pack orders," he said. "But the $500 to $600 average order this is producing is twice as much as our typical average order generated by our catalogs. This pulls in a different set of buyers. A three pack will tend to get larger users and more corporate accounts as opposed to a single buyer working out of a home office."


Further details are contained across the catalogs' center spread and include a savings of at least $85 off the retail price for those who keep the headsets. Four models are listed and have offer prices of $509.70 to $617.70. Retail prices for the models range from $597 to $744.


The company generates about $1 million monthly in revenue compared with $7 million produced for all of 2002. Revenue in 2001 totaled $3 million.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.