Trial Offer Locks in Sales for Headsets.com

Share this article:
A trial offer by Headsets.com Inc. has nearly doubled the average order size being produced by its summer catalog.


The offer -- "Try 3 Headsets Free for 60 Days" -- ran on the cover of the 36-page summer book, which mailed in June.


"We found the position as a three pack gets customers to buy three instead of just one," CEO/president Mike Faith said. "I've tried it from time to time before, and it's always been a big success. We've tried six packs, but they don't work as well. Three packs work, even though we don't know why.


"The average order is around $500 to $600 since we don't get a lot of multiple three-pack orders," he said. "But the $500 to $600 average order this is producing is twice as much as our typical average order generated by our catalogs. This pulls in a different set of buyers. A three pack will tend to get larger users and more corporate accounts as opposed to a single buyer working out of a home office."


Further details are contained across the catalogs' center spread and include a savings of at least $85 off the retail price for those who keep the headsets. Four models are listed and have offer prices of $509.70 to $617.70. Retail prices for the models range from $597 to $744.


The company generates about $1 million monthly in revenue compared with $7 million produced for all of 2002. Revenue in 2001 totaled $3 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.