Trends

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

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Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

Infographic: Marketing Growth on the Horizon

Infographic: Marketing Growth on the Horizon

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Prognostication is an essential part of strategic planning and trendwatching in marketing. Here, a mix of 2014 projections from around the industry.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Peering Into the Marketing Future

Peering Into the Marketing Future

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You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.

Video: Staying Ahead of the Curve in 2014

Video: Staying Ahead of the Curve in 2014

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Direct Marketing News Editor-in-Chief Ginger Conlon sat down with JWT's trendspotting chief Ann Mack to talk about how to stay ahead of the curve in 2014.

What's in Store

What's in Store

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I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.

Trending Right Now: Culture

Trending Right Now: Culture

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Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.

Left Brain, Meet Your Right Brain

Left Brain, Meet Your Right Brain

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Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)

Live from DMA2013: Winterberry Group's 2014 Forecast

Live from DMA2013: Winterberry Group's 2014 Forecast

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What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.

Video: 2013 40 Under 40 Trend Watch

Video: 2013 40 Under 40 Trend Watch

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What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.

Q&A: Denny Downs, VP of global marketing, Smashbox

Q&A: Denny Downs, VP of global marketing, Smashbox

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For Smashbox's VP of global marketing working behind the scenes can be just as rewarding as taking center stage.

So Trendy

So Trendy

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Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

The Evolution of Marketing

The Evolution of Marketing

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Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

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Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

40 Under 40: Top Trends

40 Under 40: Top Trends

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What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.

Hawkeye Video Series, Part 2: Marketing Today

Hawkeye Video Series, Part 2: Marketing Today

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What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

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Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Capturing the Attention of Influential "Prosumers"

Capturing the Attention of Influential "Prosumers"

Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.

Fashion World to Get Steampunk'd? So Says IBM

Fashion World to Get Steampunk'd? So Says IBM

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IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.

Marketer vs. Reality

Marketer vs. Reality

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Using data to align marketers' perceptions with the actual customer experience.

New Year, New Start

New Year, New Start

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In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.

New Year's Countdown DMN style

New Year's Countdown DMN style

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Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.

Direct marketers' transferable skills

Direct marketers' transferable skills

Digital ad leaders need some coaching from their direct marketer colleagues.

Live from DMA 2012: What's exciting about direct right now?

Live from DMA 2012: What's exciting about direct right now?

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Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.

2012 Essential Guide to Email Marketing

2012 Essential Guide to Email Marketing

The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen trend insights

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

E-commerce Video Series: Josh Boaz, cofounder & managing director, Direct Agents

E-commerce Video Series: Josh Boaz, cofounder & managing director, Direct Agents

Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.

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