I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Domenico Vitale, founder and chief idea architect at People Ideas & Culture, on multichannel, what's wrong in the agency world, and the true difference between a fad and a trend.
Microsoft talks 2014 digital trends at ad:tech in New York City. (N.B. Customers want to feel valued.)
What will be the big marketing trends in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions.
What's the most overrated or underrated trend you're seeing right now? Direct Marketing News catches up with a few of the 2013 40 Under 40 winners.
For Smashbox's VP of global marketing working behind the scenes can be just as rewarding as taking center stage.
Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
Marketing is changing. Fifteen top agency leaders share how the role of the agency is changing along with it.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Using data to align marketers' perceptions with the actual customer experience.
In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Digital ad leaders need some coaching from their direct marketer colleagues.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.