Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
What about marketing is in the process of changing today? Hawkeye Executive Director Larry Kimmel explains in part two of this three-part video series.
Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.
Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers.
IBM says it can predict trends—like steampunk fashion—three to four years before they hit the mainstream through the power of social listening.
Using data to align marketers' perceptions with the actual customer experience.
In 2012 we asked you what you'd like more or less of in Direct Marketing News, and what issues are important or overplayed. In 2013 we're responding.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
Digital ad leaders need some coaching from their direct marketer colleagues.
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what's really floating their respective boats.
The Essential Guide to Email Marketing is packed with actionable information, as in everything you need to know to keep your email programs running smoothly.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering out noise.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Direct Agents cofounder Josh Boaz shares insights on e-commerce trends.
We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.