Emmy, And Modern Health Tech's Double-Edged Sword

Emmy, And Modern Health Tech's Double-Edged Sword

This NYC-based startup is bringing the 'human' back into health tech

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

The Wednesday Stack: Legislation, Integration, Recommendations

The Wednesday Stack: Legislation, Integration, Recommendations

GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail

Mobile Marketing: Gaining Dominance by Leveraging Engagement

Mobile Marketing: Gaining Dominance by Leveraging Engagement

With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

The Hall of Femme Podcast: Amy Inlow, Albert

The Hall of Femme Podcast: Amy Inlow, Albert

In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward

New York Times Introduces Augmented Reality To News App

New York Times Introduces Augmented Reality To News App

The news organization aims to re-imagine storytelling with new AR capabilities

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

When AR and Out-of-Home Campaigns Put a Brand on the Map

When AR and Out-of-Home Campaigns Put a Brand on the Map

OUTFRONT Media put Dogology, a relatively unknown startup, in the minds and hearts of a city that sees ad after ad after ad

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Predictive analytics is just one part of a new technological trend towards efficiency

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

GDPR: Why Marketers Should Love It

GDPR: Why Marketers Should Love It

You thought it was all bad news? Think again

13 Key GDPR Terms You Need to Know

13 Key GDPR Terms You Need to Know

Here are some of the important GDPR terms to know when discussing with fellow marketing professionals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

This just in: AI still important. Also, the first in a new series: "You need to know..."

GDPR: What Matters to Consumers

GDPR: What Matters to Consumers

Pega's huge survey of European consumers teaches brands important lessons about consumer concerns

3 Problems With AI That Are Being Overlooked

3 Problems With AI That Are Being Overlooked

There are three trouble points with machine learning that are being overlooked, to our own detriment and, possibly, peril

What GDPR Means for U.S. Brands

What GDPR Means for U.S. Brands

European data regulation is not just a headache for European companies any more

Welcome to GDPR Week

Welcome to GDPR Week

It's time to take a closer look at the new European data regulations which will impact brands everywhere

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia partners with Oath to bring travel closer to home

VR World Represents What's Possible With Technology -- and in Marketing

VR World Represents What's Possible With Technology -- and in Marketing

In marketing, VR has the power to take a customer to a different world and place

Location-Based Analytics Could Boost Retail Sales

Location-Based Analytics Could Boost Retail Sales

Is this the silver bullet against fierce eCommerce competition?

Rules Of Engagement: ABM And Time-Based Metrics

Rules Of Engagement: ABM And Time-Based Metrics

Time is money --- make sure you're making the most out of your metrics

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Current clients can provide a wealth of information that can help you shape your ABM strategy

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge

G2 Crowd Releases Top MarTech Software Tools for 2018

G2 Crowd Releases Top MarTech Software Tools for 2018

Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017

The Monday Stack: Adventures with Customer Data

The Monday Stack: Adventures with Customer Data

Infutor's view of the consumer data eco-system; Salesforce's retail news

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea might have just won the award for weirdest promotion in history

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018

6 Tips for Breaking Down Barriers Between Marketing and Sales

6 Tips for Breaking Down Barriers Between Marketing and Sales

Marketing and sales are positioned to become 2018's dynamic duo when it comes to creating personalized experiences for customers

What CMOs Of Tomorrow Need To Focus On Today

What CMOs Of Tomorrow Need To Focus On Today

If the ideal CMO needs anything, they need to be ready and willing to embrace change

The Monday Stack: New Leadership at SAP Hybris

The Monday Stack: New Leadership at SAP Hybris

Executive changes at SAP Hybris and Act-On, MediaMath ventures into the VC space, and another job for blockchain

Returns And Retargeting: 4 Post-Holiday Marketing Tips

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retention campaigns

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The first in a series of podcasts featuring DMN Marketing Hall of Femme Honorees

AI Is Streamlining the Workflow of Digital Marketers

AI Is Streamlining the Workflow of Digital Marketers

When data is leveraged strategically, marketing becomes more effective and workflows are streamlined

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

What Star Wars' C-3PO Can Teach Us About The Future Of AI

What Star Wars' C-3PO Can Teach Us About The Future Of AI

A closer look at IBM Watson's "Science and Star Wars" series

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

We asked industry thought-leaders to share their marketing resolutions

Collection: 12 Days Of Holiday Subscription Boxes

Collection: 12 Days Of Holiday Subscription Boxes

Celebrate the season with DMN's quirky collection of festive subscription boxes

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

We asked industry thought-leaders to share their marketing resolutions

Cartoon: On the 12th Day of Holiday Subscription Boxes...

Cartoon: On the 12th Day of Holiday Subscription Boxes...

...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week

Cartoon: On the 11th Day of Holiday Subscription Boxes...

Cartoon: On the 11th Day of Holiday Subscription Boxes...

...my true love gave to me: Tchochkes!

Cartoon: On the 10th Day of Holiday Subscription Boxes...

Cartoon: On the 10th Day of Holiday Subscription Boxes...

...my true love gave to me: Scary monsters!

Cartoon: On the 9th Day of Holiday Subscription Boxes...

Cartoon: On the 9th Day of Holiday Subscription Boxes...

...my true love gave to me: My own home farm!

Study: Authenticity Is Key For Personalized Customer Engagement

Study: Authenticity Is Key For Personalized Customer Engagement

When it comes to successful personalization, customers want one thing: authenticity

Cartoon: On the 8th Day of Holiday Subscription Boxes...

Cartoon: On the 8th Day of Holiday Subscription Boxes...

...my true love sent to me: A breath of fresh air!

Cartoon: On the 7th Day of Holiday Subscription Boxes...

Cartoon: On the 7th Day of Holiday Subscription Boxes...

...my true love gave to me: A reason to howl at the moon!

Holiday Shopping: Travel Trends In 10 Major U.S. Cities

Holiday Shopping: Travel Trends In 10 Major U.S. Cities

Distance makes a difference, but how far do shoppers go for goods?

Cartoon: On the 6th Day of Holiday Subscription Boxes...

Cartoon: On the 6th Day of Holiday Subscription Boxes...

...my true love gave to me: Obsessive popping!

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

One on One: David Meikle on Marketing Procurement

One on One: David Meikle on Marketing Procurement

David Meikle explains why procuring marketing services is not your average procurement challenge

Spotify Ditches Year in Review for Year in Preview b/c We're So Over 2017

Spotify Ditches Year in Review for Year in Preview b/c We're So Over 2017

Coming off the majorly successful 2016 campaign, "Thanks, 2016...It's Been Weird," Spotify has taken the populous temperature once again and applied it to their 2017 campaign

The Monday Stack: GDPR, AI, Keep Watching the Skies

The Monday Stack: GDPR, AI, Keep Watching the Skies

As the 2017 holiday season winds down, GDPR is just around the corner, and AI might be everywhere

Cartoon: On the 5th Day of Holiday Subscription Boxes...

Cartoon: On the 5th Day of Holiday Subscription Boxes...

...my true love gave to me: No news!

Prescriptions for Healthcare Marketing in 2018

Prescriptions for Healthcare Marketing in 2018

Marketers in the healthcare sector will need more tech skills in 2018

Cartoon: On the 4th Day of Holiday Subscription Boxes...

Cartoon: On the 4th Day of Holiday Subscription Boxes...

...my true love gave to me: Inky fingers!

Cartoon: On the 3rd Day of Holiday Subscription Boxes...

Cartoon: On the 3rd Day of Holiday Subscription Boxes...

...my true love gave to me: Flavored floss!

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

Cartoon: On the 2nd Day of Holiday Subscription Boxes...

...my true love gave to me: Nail tools!

Net Neutrality: An Important Freedom for Marketers

Net Neutrality: An Important Freedom for Marketers

Mid-market brand marketers will feel the squeeze, and will pass it on to agencies, content creators, and tech providers

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

Cartoon: On the 1st Day of Holiday Subscription Boxes...

Cartoon: On the 1st Day of Holiday Subscription Boxes...

...my true love sent to me: No fuss meals!

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

How Planet Fitness Uses New Year's Eve To Strengthen Brand Awareness

As audience needs shift, Planet Fitness is exploring new ways to innovate established traditions

The Monday Stack: Wake Up Screaming

The Monday Stack: Wake Up Screaming

GDPR, bots, quantum computing: The future is approaching

4 Tips for Success in the Age of Real-Time Retail

4 Tips for Success in the Age of Real-Time Retail

In-the-moment store management and retail solutions offer increased efficiency and user-friendly appeal

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home Blends Branding, Tech For Gingerbread Blvd. Experience

Taste of Home and Folgers work together to create a native experiential attraction for the holiday season

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

One on One: Measuring the Creative Spark with Audra Pace

One on One: Measuring the Creative Spark with Audra Pace

Audra Pace of Mod Op talks immersive content, viral content, and how optimization can go too far

What Patagonia and REI Can Tell Us About Retail Activism

What Patagonia and REI Can Tell Us About Retail Activism

For the most part, retailers have historically settled into bipartisan, or perhaps nonpartisan territory. But, we live in divisive times - perhaps the most divisive.

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

5 Tips For Mobile Engagement That Sticks

5 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

40Under40 2017: Meghann York, Salesforce

40Under40 2017: Meghann York, Salesforce

Meghann York is the director of product marketing at Salesforce Marketing Cloud

40Under40 2017: Jennifer Wong, TUNE

40Under40 2017: Jennifer Wong, TUNE

Jennifer Wong is the VP of Marketing at TUNE

40Under40 2017: Katelyn Watson, IfOnly

40Under40 2017: Katelyn Watson, IfOnly

Katelyn Watson is the VP of marketing at IfOnly

40Under40 2017: Liz Walton, Yext

40Under40 2017: Liz Walton, Yext

Liz Walton is the VP of marketing at Yext

40Under40 2017: Rebecca Stone, LiveRamp

40Under40 2017: Rebecca Stone, LiveRamp

Rebecca Stone is the VP of marketing at LiveRamp

40Under40 2017: Sylvia Vaquer, SocioFabrica

40Under40 2017: Sylvia Vaquer, SocioFabrica

Sylvia Vaquer is the co-founder and Chief Creative Officer of SocioFabrica

40Under40 2017: Julia Stead, Invoca

40Under40 2017: Julia Stead, Invoca

Julia Stead is the VP of marketing at Invoca

40Under40 2017: Chris Savage, Wistia

40Under40 2017: Chris Savage, Wistia

Chris Savage is the co-founder and CEO of Wistia

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

40Under40 2017: Banita Sarwar, Starwood Hotels and Resorts Worldwide

Banita Sarwar is the director of global digital personalization and eCommerce at Starwood Hotels and Resorts Worldwide

40Under40 2017: Kelly Jo Sands, Ansira

40Under40 2017: Kelly Jo Sands, Ansira

Kelly Jo Sands is the EVP of marketing technology at Ansira.

40Under40 2017: George Popstefanov, PMG

40Under40 2017: George Popstefanov, PMG

George Popstefanov is the founder and CEO of PMG

40Under40 2017: Nyma Quidwai, Blue Water Ads

40Under40 2017: Nyma Quidwai, Blue Water Ads

Nyma Quidwai is the senior director of media at Blue Water Ads

40Under40 2017: Leah Pope, Datorama

40Under40 2017: Leah Pope, Datorama

Leah Pope is the CMO at Datorama

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

40Under40 2017: Jessica Nordt, The Ritz-Carlton Hotel Company

Jessica Nordt is the senior manager of digital product at The Ritz-Carlton Hotel Company

40Under40 2017: Jennifer Maul, Carter BloodCare

40Under40 2017: Jennifer Maul, Carter BloodCare

Jennifer Maul is the director of marketing at Carter BloodCare

40Under40 2017: Paige Musto, Act-On

40Under40 2017: Paige Musto, Act-On

Paige Musto is the VP of Marketing at Act-On.

40Under40 2017: Amy Liu, Clarifai

40Under40 2017: Amy Liu, Clarifai

Amy Liu is the director of marketing at Clarifai

40Under40 2017: Christopher Lorn, Philip Morris International

40Under40 2017: Christopher Lorn, Philip Morris International

Christopher Lorn is the head of digital strategy at Philip Morris International

40Under40 2017: Monica Koedel, Cisco

40Under40 2017: Monica Koedel, Cisco

Monica Koedel is the director of digital experience in global virtual sales & customer success at Cisco

40Under40 2017: Kevin Knight, Experticity

40Under40 2017: Kevin Knight, Experticity

Kevin Knight is CMO of Experticity

40Under40 2017: Allana Helland, C&W Services

40Under40 2017: Allana Helland, C&W Services

Allana Helland is the director of marketing at C&W Services.

40Under40 2017: Gaurav Jaiswal, SAP Digital

40Under40 2017: Gaurav Jaiswal, SAP Digital

Gaurav Jaiswal is VP of digital portfolio & business development at SAP Digital

40Under40 2017: Courtney Goldstein, Comcast

40Under40 2017: Courtney Goldstein, Comcast

Courtney Goldstein is SVP of digital sales & marketing at Comcast

40Under40 2017: Aaron Goldman, 4C

40Under40 2017: Aaron Goldman, 4C

Aaron Goldman is CMO at 4C

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