How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

Report reveals cross-border marketing is best for technology marketers

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

What CES Revealed for Marketers

What CES Revealed for Marketers

Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

A series of profiles of top marketers at leading marketing tech companies.

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

The 10 Best DMN Podcasts of 2016

The 10 Best DMN Podcasts of 2016

We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

Perhaps marketers were more focused on new trends like AI and VR.

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Marketing Resolutions for 2017

Marketing Resolutions for 2017

The best way to predict the future is to create it

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

The year provided some unforgettable campaigns and iconic images

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

The Robots Took Over in 2016

The Robots Took Over in 2016

A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

Marketing Tech Unicorns in 2017's IPO Pipeline

Marketing Tech Unicorns in 2017's IPO Pipeline

Which are the highest-valued and "highest-flying" marketing tech companies?

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

Here are some potential uses of the tech for marketers who want to create immersive video experiences.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

ABM can only be optimized if Sales and Marketing work closely together

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

Marketing Technology by the Numbers

Marketing Technology by the Numbers

Data from CabinetM provides insight into the evolution of the marketing tech space

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

Who is boycotting whom and why, and which brands are staying out of the fray

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

American clothing company's Black Friday sales are estimated to reach $2 million

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

Discusses what Salesforce looks for in a portfolio company

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

How to succeed with inbound marketing

10 Ways Marketers Can Improve Their Productivity

10 Ways Marketers Can Improve Their Productivity

Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

Marketers, business professionals, we need to talk.

The Future of SalesTech

The Future of SalesTech

The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

20 Things to Consider Before You Quit Your Job and Start Your Own Company

20 Things to Consider Before You Quit Your Job and Start Your Own Company

Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

How Donald Trump bucked campaign email tradition and won

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

How to market to those who have served

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

Slate, Vice, and VoteCastr has a solution for those who can't wait

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

It's time mobile devices acquired some safety features

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

ClassPass: When Unlimited Has Its Limits

ClassPass: When Unlimited Has Its Limits

After a series of price adjustments, the fitness class booking service is eliminating the membership option altogether.

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

How Dell and 80 other companies sparked the conversation about #whatweneedtosucceed

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

Return Path finds email best practices aiding one of the rival campaigns

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

A few measurement tactics can highlight attribution in analytics for a customer's journey

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

Introducing the 2017 DMN Awards

Introducing the 2017 DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies of 2016. Do you and your company deserve to win?

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

Where do presidential campaign email lists go after the election?

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

Chipotle Still on Mend Despite Rewards Program

Chipotle Still on Mend Despite Rewards Program

Bad financials continue, even in light of some minor success with its temporary rewards program

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

How the US presidential candidates campaign through email

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

One on One: Jim Lochry says Inbound and Outbound are Both Important

One on One: Jim Lochry says Inbound and Outbound are Both Important

Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers

Why Facebook Messenger Will Win Out

Why Facebook Messenger Will Win Out

Integrating with mobile banking proves the company is miles ahead in the messaging apps game.

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

It's time to look again at those lists of lessons Trump could teach marketers

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