The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

The Decline of Physical Retail May be an Omnichannel Opportunity

The Decline of Physical Retail May be an Omnichannel Opportunity

Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

Our weekly column about marketing tech and ops

Welcome to Omnichannel Week

Welcome to Omnichannel Week

This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

When and How Blockchain Will Affect Marketing

When and How Blockchain Will Affect Marketing

Web 3.0 is coming. And the implications for data-driven marketing are huge

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

Protecting the brand by owning a social communication strategy

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

The Tesla and SpaceX CEO calls for regulation now, before it's too late

B2B Buyers and Sellers Need to Fix Their Relationship

B2B Buyers and Sellers Need to Fix Their Relationship

A new study reveals that B2B buyers are not impressed with most salespeople

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

Our weekly column about marketing tech and ops

Unified: Best Places to Work Honorable Mention (Mid-Sized Companies)

Unified: Best Places to Work Honorable Mention (Mid-Sized Companies)

It feels like family

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

LiveRamp onboards consumer data. It also onboards happy workers

Podium: Best Places to Work Winner (Mid-Sized Companies)

Podium: Best Places to Work Winner (Mid-Sized Companies)

For many employees, Podium rates as the best place they ever worked

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

AppLift: Best Place to Work Honorable Mention (Startup-Sized Companies)

AppLift: Best Place to Work Honorable Mention (Startup-Sized Companies)

This successful startup breeds creativity

eZanga: Best Places to Work Winner (Startup-Sized Companies)

eZanga: Best Places to Work Winner (Startup-Sized Companies)

An old startup, but a great one to work (and eat) at, apparently

The Best Places to Work in Marketing Tech

The Best Places to Work in Marketing Tech

We're rolling out the winners this week

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

The Monday Stack: Two Days for Your Diary

The Monday Stack: Two Days for Your Diary

Our weekly column about marketing tech and ops

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Better Together: Print and Digital

Better Together: Print and Digital

Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

Anything goes on social media... until your business is hit with a seven-figure lawsuit.

A Marketer's Guide to Fall 2017 Network TV

A Marketer's Guide to Fall 2017 Network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

The Monday Stack: Happy July 4th

The Monday Stack: Happy July 4th

Our weekly column about marketing tech and ops

B2B: Targeting Companies and Contacts

B2B: Targeting Companies and Contacts

There are tools to make your B2B targeting more effective

One on One: Corey Silverman on What Branded Entertainment Really Means

One on One: Corey Silverman on What Branded Entertainment Really Means

Corey Silverman of BEN takes a deep dive into branded entertainment

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

There have been a slew of partnerships between social media platforms and sports' organizations this year

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

Wonderist discovered the best way to approach new consumers is through phone calls

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

Our weekly column about marketing tech and ops

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

Marketers from SAP and Accenture join Facebook and Apple on the list.

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

Meet the Marketer: Level 3's CMO, Anthony Christie

Meet the Marketer: Level 3's CMO, Anthony Christie

Anthony Christie talks about his route to becoming a tech CMO

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

Our weekly column about marketing tech and ops

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

More than one in three have opened separate email accounts solely for brand communication

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

The Time Inc EVP of consumer marketing and revenue was recognized by the New York chapter

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop

Marketing Hall of Femme 2017 Highlights [Video]

Marketing Hall of Femme 2017 Highlights [Video]

Our most anticipated event fostered great discussions and networking opportunities.

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

Einstein Brings Additional Intelligence to the ABM Game

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

The Monday Stack: Alan Trefler Calls "BS"

The Monday Stack: Alan Trefler Calls "BS"

Our weekly column about marketing tech and ops

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

Why Marketers Should Care about Massachusetts' Tax on Cookies

Why Marketers Should Care about Massachusetts' Tax on Cookies

Cookies may be of decreasing importance, but this tax is still important for marketers.

U.S. Navy Shows Potential of Immersive VR

U.S. Navy Shows Potential of Immersive VR

Marketers and brands should take notice of the multi-stage, customized, immersive experience

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings Partners With Digital Campaign Company to Launch '30 Day Vinyl Giveaway'

Sony Music's Legacy Recordings partnered with Wyng, a marketing platform for brands and agencies, to launch campaign

One on One: Advertisers and Content Ownership

One on One: Advertisers and Content Ownership

Tarek Fadel, founder of FADEL, dishes on rights management, and how marketers are experiencing legal challenges similar to the media industry in the 2000s.

Why Net Neutrality Matters to Marketing

Why Net Neutrality Matters to Marketing

A change to the net neutrality rules will change online marketing

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

Our weekly column about marketing tech and ops

Introducing DMN's Best Places to Work Feature

Introducing DMN's Best Places to Work Feature

DMN is, for the first time, launching a Best Places to Work in marketing technology special issue.

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

Chatting About Your First Chatbot

Chatting About Your First Chatbot

Planning your first marketing chatbot? Here are some tips

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

Our weekly column about marketing tech and ops

Mother's Day: Price Tags and Hashtags

Mother's Day: Price Tags and Hashtags

Mothers may be priceless, but consumers will be spending a lot of dollars on them this weekend

Is the Fyre Festival a Turning Point for Influencer Marketing?

Is the Fyre Festival a Turning Point for Influencer Marketing?

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

How to Build Your Personal Brand [Video]

How to Build Your Personal Brand [Video]

Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

Now to be known as the "Martech 5000," and you can guess why

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

Our weekly column about marketing tech and ops

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

The world of the niche marketing agency

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

How a marketing cloud platform helped the pizza chain engage consumers

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

Leadership Connection: How to Build Your Personal Brand

Leadership Connection: How to Build Your Personal Brand

Back it up with demonstrable actions and be generous with advice

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Driscoll discusses Drybar's mission and more

DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

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