How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

The Monday Stack: Taking No Hostages

The Monday Stack: Taking No Hostages

Our weekly column on marketing tech and ops

Keys to Optimizing ABM

Keys to Optimizing ABM

ABM specialists reviewed the key elements of this increasingly adopted B2B strategy at a New York conference this week

The Monday Stack: All ABM, All the Time?

The Monday Stack: All ABM, All the Time?

Our weekly column about marketing tech and ops

Mainstreaming Mixed Reality

Mainstreaming Mixed Reality

Microsoft, Apple, and Google are bringing mixed reality within reach of consumers, and marketers

CMO Q&A: Penny Wilson, Hootsuite

CMO Q&A: Penny Wilson, Hootsuite

Penny Wilson of Hootsuite identifies social as the key element in her marketing stack

CMO Q&A: Sara Spivey, Bazaarvoice

CMO Q&A: Sara Spivey, Bazaarvoice

Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

CMO Q&A: Rachel Phillips-Luther, Jamba Juice

Here, the 2016 40 Under 40 winner reveals what she really thinks about data-driven marketing and what she considers her biggest industry challenge to be.

CMO Q&A: Curtis Tingle, Valassis

CMO Q&A: Curtis Tingle, Valassis

Valassis CMO Curtis Tingle says data is like "oxygen" for today's marketer

CMO Q&A: Joanna O'Connell, MediaMath

CMO Q&A: Joanna O'Connell, MediaMath

A 2017 Hall of Femme honoree, Joanna O'Connell talks about her route from marketer to CMO via an analyst role

CMO Q&A: Barbara Martin Coppola, Grubhub

CMO Q&A: Barbara Martin Coppola, Grubhub

The 2017 Marketing Hall of Femme honoree describes her road to CMO and explains why people are the most important component of Grubhub's technology stack

CMO Q&A: Leah Pope, Datorama

CMO Q&A: Leah Pope, Datorama

Leah Pope, CMO at Datorama, discusses the importance of a sales-oriented marketing team

CMO Q&A: Antonio Sciuto, Nestlé Waters

CMO Q&A: Antonio Sciuto, Nestlé Waters

EVP Brands and CMO at Nestlé Waters, Antonio Sciuto, on how his move to marketing was driven by blurring lines between marketing and sales

CMO Q&A: Katie Bisbee, DonorsChoose.org

CMO Q&A: Katie Bisbee, DonorsChoose.org

The 2016 Marketing Hall of Femme honoree shares her biggest marketing challenge and how she got started in the field.

CMO Q&A: Jamie Moldafsky, Wells Fargo

CMO Q&A: Jamie Moldafsky, Wells Fargo

The 2016 Marketing Hall of Femme honoree shares what led her to a career in marketing and what she considers to be her biggest industry challenge

Welcome to CMO Week

Welcome to CMO Week

DMN dedicates this week to finding out how CMOs got where they are today

The Monday Stack: Takes a Holiday

The Monday Stack: Takes a Holiday

Our column on marketing technology and ops is on summer break

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

A summary of what this startup offers and how it works

One on One: Andrew Landis Talks Small Business Marketing and Gamification

One on One: Andrew Landis Talks Small Business Marketing and Gamification

The founder and CEO of LuckyDiem discusses the marketing challenges and opportunities small business owners face and how gamification can drive engagement and loyalty

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

Our weekly column about marketing tech and ops

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B buyer journey has changed, and brands need to react

Don't Outsource Your Brand Positioning

Don't Outsource Your Brand Positioning

Driscoll's director of marketing and global brand lead shares how the berry brand is rethinking the ad agency relationship

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

Our weekly column about marketing tech and ops

5 Online Review Factors that Can Influence Conversion

5 Online Review Factors that Can Influence Conversion

A recent study analyzes how things like price and review source influence likelihood to purchase

Eclipse of the Century is a Co-Branding Opportunity

Eclipse of the Century is a Co-Branding Opportunity

Volvo is partnering with CNN to showcase car and camera technologies in the context of this year's total eclipse

Accenture Acquires Brand Learning and Search Technologies

Accenture Acquires Brand Learning and Search Technologies

The summer of acquisitions continues for the professional services company

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

The Decline of Physical Retail May be an Omnichannel Opportunity

The Decline of Physical Retail May be an Omnichannel Opportunity

Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

One on One: David Meikle and the Gorilla in the Room

One on One: David Meikle and the Gorilla in the Room

Ogilvy & Mather alum David Meikle on the importance of risk-taking in advertising and marketing

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

Our weekly column about marketing tech and ops

Welcome to Omnichannel Week

Welcome to Omnichannel Week

This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

When and How Blockchain Will Affect Marketing

When and How Blockchain Will Affect Marketing

Web 3.0 is coming. And the implications for data-driven marketing are huge

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

Protecting the brand by owning a social communication strategy

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

The Tesla and SpaceX CEO calls for regulation now, before it's too late

B2B Buyers and Sellers Need to Fix Their Relationship

B2B Buyers and Sellers Need to Fix Their Relationship

A new study reveals that B2B buyers are not impressed with most salespeople

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

Our weekly column about marketing tech and ops

Unified: Best Places to Work Honorable Mention (Mid-Sized Companies)

Unified: Best Places to Work Honorable Mention (Mid-Sized Companies)

It feels like family

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

LiveRamp: Best Places to Work Honorable Mention (Mid-Sized Companies)

LiveRamp onboards consumer data. It also onboards happy workers

Podium: Best Places to Work Winner (Mid-Sized Companies)

Podium: Best Places to Work Winner (Mid-Sized Companies)

For many employees, Podium rates as the best place they ever worked

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

AppLift: Best Place to Work Honorable Mention (Startup-Sized Companies)

AppLift: Best Place to Work Honorable Mention (Startup-Sized Companies)

This successful startup breeds creativity

eZanga: Best Places to Work Winner (Startup-Sized Companies)

eZanga: Best Places to Work Winner (Startup-Sized Companies)

An old startup, but a great one to work (and eat) at, apparently

The Best Places to Work in Marketing Tech

The Best Places to Work in Marketing Tech

We're rolling out the winners this week

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Hall of Femme Honoree and OgilvyOne Veteran Mish Fletcher Moves to Accenture Interactive

Accenture Interactive's new managing director of marketing and communications discusses her responsibilities and the simple thing marketers should do to get to the next stage in their career.

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

The Monday Stack: Two Days for Your Diary

The Monday Stack: Two Days for Your Diary

Our weekly column about marketing tech and ops

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Better Together: Print and Digital

Better Together: Print and Digital

Valassis combines instant digital hits with the constancy of print to create multi-channel campaigns which resonate

Marketers Need to Talk More about Rights Management on Social

Marketers Need to Talk More about Rights Management on Social

Anything goes on social media... until your business is hit with a seven-figure lawsuit.

A Marketer's Guide to Fall 2017 Network TV

A Marketer's Guide to Fall 2017 Network TV

The prognosis is mixed for the upcoming freshman class, but returning shows mostly look promising for advertisers.

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

One on One: There's a Lot for the CMO to Own, says Robin Ritenour

Robin Ritenour of Marketo on the role of today's CMO, and the expanding remit for marketing tech

The Monday Stack: Happy July 4th

The Monday Stack: Happy July 4th

Our weekly column about marketing tech and ops

B2B: Targeting Companies and Contacts

B2B: Targeting Companies and Contacts

There are tools to make your B2B targeting more effective

One on One: Corey Silverman on What Branded Entertainment Really Means

One on One: Corey Silverman on What Branded Entertainment Really Means

Corey Silverman of BEN takes a deep dive into branded entertainment

Why Social Media Succeeds by Streaming Sports

Why Social Media Succeeds by Streaming Sports

There have been a slew of partnerships between social media platforms and sports' organizations this year

Can the FTC do Anything About Undisclosed Marketing by Influencers

Can the FTC do Anything About Undisclosed Marketing by Influencers

If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it.

How Wonderist Boosted a Dental Client's Monthly Patients

How Wonderist Boosted a Dental Client's Monthly Patients

Wonderist discovered the best way to approach new consumers is through phone calls

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

Our weekly column about marketing tech and ops

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

Marketers from SAP and Accenture join Facebook and Apple on the list.

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Hootsuite Launches Mobile Solution to Generate Leads on Social

Hootsuite Launches Mobile Solution to Generate Leads on Social

The platform's curation function will integrate with CRMs, accelerating the sales pipeline through target social engagement

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

Meet the Marketer: Level 3's CMO, Anthony Christie

Meet the Marketer: Level 3's CMO, Anthony Christie

Anthony Christie talks about his route to becoming a tech CMO

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

How Zicam Made the Most Of TV's Cold Season

How Zicam Made the Most Of TV's Cold Season

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising

The Monday Stack: The State of Marketing

The Monday Stack: The State of Marketing

Our weekly column about marketing tech and ops

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

5 Reasons Amazon's Whole Food Acquisition Isn't a Brick and Mortar Move

Amazon just reminded us: We're living in the matrix

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Consumers Open Separate Email Accounts for Brand Communication

Consumers Open Separate Email Accounts for Brand Communication

More than one in three have opened separate email accounts solely for brand communication

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

Hall of Femme Honoree Leslie Dukker Doty Wins NOW's Women of Power and Influence Award

The Time Inc EVP of consumer marketing and revenue was recognized by the New York chapter

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

In-Store, Mobile, or Online? Where Consumers Are Shopping for Father's Day

A recent study by the NRF and Prosper Insights and Analytics reveals how much consumers are expected to spend this Father's Day and which channels they intend to use to shop

Marketing Hall of Femme 2017 Highlights [Video]

Marketing Hall of Femme 2017 Highlights [Video]

Our most anticipated event fostered great discussions and networking opportunities.

Heineken Taps an Automated Process for Image Production

Heineken Taps an Automated Process for Image Production

How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

Will Businesses Be Strictly Online in the Next 10 Years?

Will Businesses Be Strictly Online in the Next 10 Years?

GetApp recently polled small business owners to get their take.

Einstein Brings Additional Intelligence to the ABM Game

Einstein Brings Additional Intelligence to the ABM Game

Einstein meets ABM

Q&A with Staples' New CMO, Michelle Bottomley

Q&A with Staples' New CMO, Michelle Bottomley

What the brand's new head of marketing says she brings to the role, and what she anticipates being her greatest challenge

6 ABM Pointers from SiriusDecisions

6 ABM Pointers from SiriusDecisions

Matt Senatore offers some observations on the now and future state of Account Based Marketing

The Monday Stack: Alan Trefler Calls "BS"

The Monday Stack: Alan Trefler Calls "BS"

Our weekly column about marketing tech and ops

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

One on One: Music, the Great Unifier in these Divided Times

One on One: Music, the Great Unifier in these Divided Times

Music Audience Exchange's Jeff Rosenfeld explains the power of music today, and why it's especially powerful for marketers.

Prezi Presents a Bright Future with Innovations, Purchases

Prezi Presents a Bright Future with Innovations, Purchases

A recent purchase and innovation announcements prove the visual presentation platform is preparing for a future of storytelling

Staples Announces Michelle Bottomley as New CMO

Staples Announces Michelle Bottomley as New CMO

The former Mercer executive and 2015 Marketing Hall of Femme honoree will head the company's marketing and promote its North American Delivery business

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