One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

ABM can only be optimized if Sales and Marketing work closely together

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

Marketing Technology by the Numbers

Marketing Technology by the Numbers

Data from CabinetM provides insight into the evolution of the marketing tech space

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

Who is boycotting whom and why, and which brands are staying out of the fray

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

American clothing company's Black Friday sales are estimated to reach $2 million

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

Discusses what Salesforce looks for in a portfolio company

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

How to succeed with inbound marketing

10 Ways Marketers Can Improve Their Productivity

10 Ways Marketers Can Improve Their Productivity

Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

Marketers, business professionals, we need to talk.

The Future of SalesTech

The Future of SalesTech

The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

20 Things to Consider Before You Quit Your Job and Start Your Own Company

20 Things to Consider Before You Quit Your Job and Start Your Own Company

Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

How Donald Trump bucked campaign email tradition and won

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

5 Tips for Veteran's Day Marketing

5 Tips for Veteran's Day Marketing

How to market to those who have served

Real-Time Coverage of 2016 US Presidential Election

Real-Time Coverage of 2016 US Presidential Election

Slate, Vice, and VoteCastr has a solution for those who can't wait

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

A Look Back at the 2016 Presidential Campaign

A Look Back at the 2016 Presidential Campaign

The long national nightmare is close to being over (or is it?). DMN staffers reflect on the past year and a half of campaign madness.

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

It's time mobile devices acquired some safety features

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls

Richard Lawson of Manatt, Phelps & Phillips LLP on marketing during holiday season, and avoiding false or misleading advertising.

ClassPass: When Unlimited Has Its Limits

ClassPass: When Unlimited Has Its Limits

After a series of price adjustments, the fitness class booking service is eliminating the membership option altogether.

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

Dell, 80 Companies Launch Campaign to Next President for Women Entrepreneurs

How Dell and 80 other companies sparked the conversation about #whatweneedtosucceed

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

Return Path finds email best practices aiding one of the rival campaigns

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

A few measurement tactics can highlight attribution in analytics for a customer's journey

One-on-One Special Edition Political Podcast

One-on-One Special Edition Political Podcast

Special Guest: Will Bunnett, Clarify Agency principal and former senior email writer and producer in 2008 at Obama for America

Introducing the 2017 DMN Awards

Introducing the 2017 DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies of 2016. Do you and your company deserve to win?

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

The Life of Presidential Campaign Email Lists Post Election

The Life of Presidential Campaign Email Lists Post Election

Where do presidential campaign email lists go after the election?

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Harley-Davidson of NYC Revs Up Its Targeting With AI

Harley-Davidson of NYC Revs Up Its Targeting With AI

The motorcycle dealership boosts sales and reach through automated digital marketing.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

Chipotle Still on Mend Despite Rewards Program

Chipotle Still on Mend Despite Rewards Program

Bad financials continue, even in light of some minor success with its temporary rewards program

Patterns of the US Presidential Email Marketing Campaign

Patterns of the US Presidential Email Marketing Campaign

How the US presidential candidates campaign through email

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

One on One: Jim Lochry says Inbound and Outbound are Both Important

One on One: Jim Lochry says Inbound and Outbound are Both Important

Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers

Why Facebook Messenger Will Win Out

Why Facebook Messenger Will Win Out

Integrating with mobile banking proves the company is miles ahead in the messaging apps game.

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

It's time to look again at those lists of lessons Trump could teach marketers

Top 10 Election-Inspired Marketing Campaigns

Top 10 Election-Inspired Marketing Campaigns

In early celebration of Election Day, DMN has compiled the best election-inspired marketing campaigns.

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Where Do You Look When You Look At An Ad?

Where Do You Look When You Look At An Ad?

A neuroscience solution for those wandering eyes

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Five Minutes With: For Business, Social Must be Useful says Steve Hamrick

Steve Hamrick of SAP Jam talks about the business uses of social collaboration

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

Live from &Then: Workfront's Nick McCleery on Agile Marketing

Live from &Then: Workfront's Nick McCleery on Agile Marketing

McCleery talks agile marketing, and why it's an important strategy for modern businesses.

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

Hawes dishes on going from direct mail, to email, to omnichannel.

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

DMN Political Survey Results Provide Marketing Insight into Presidential Election

DMN Political Survey Results Provide Marketing Insight into Presidential Election

Results show marketers lean democratic

Bing Launches Election Insights, Provides Marketing Intelligence

Bing Launches Election Insights, Provides Marketing Intelligence

Search engine launches election insight tab

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Survey results show US Presidential candidates have negative reputations

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Embedded AI Makes Sense for Marketers

Embedded AI Makes Sense for Marketers

Why AI will grow in popularity for marketers

The Five Tech Advancements Powering Retail into the Future

The Five Tech Advancements Powering Retail into the Future

How technology is changing the way people shop, and the way retailers market.

Trump Campaign Launches 'Exclusive' Black Card

Trump Campaign Launches 'Exclusive' Black Card

Republican presidential candidate offers exclusive card

Mobile is Critical for In-Store Retail

Mobile is Critical for In-Store Retail

A review of recent reports suggests brands are missing mobile opportunities in retail

Tracking the Advancement of Retail Strategy

Tracking the Advancement of Retail Strategy

We're taking a look back at some of our standout retail related content from the last year.

The Dreamforce AI Dream

The Dreamforce AI Dream

How will Salesforce's Einstein offering need to change to meet the needs of customers?

Retail Review: Best Buy's Chloe

Retail Review: Best Buy's Chloe

It's time for the robotic associate's annual review.

Clinton Campaign Launches Text Bot That Sends Trump Quotes

Clinton Campaign Launches Text Bot That Sends Trump Quotes

The Democratic Campaign has launched a Donald Trump texting bot

One on One: Joe Hyland Says Webinars are a Data Play

One on One: Joe Hyland Says Webinars are a Data Play

Ten years ago, nobody thought of webinars as a data play: it's different now

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

LISTERINE's Multichannel Campaign Aims to Attract the "Bold Percent"

Results from a study inspire the oral care brand to run a campaign that drives awareness, product trial, and sales.

Cartoon: The Content Challenge

Great content, but stretch it out

How WeddingWire Chooses the Perfect Subject Line

How WeddingWire Chooses the Perfect Subject Line

The online wedding marketplace breaks down its five secrets to subject line success based on its VALUE framework.

Introducing Apple's Marketing Talent Incubator, Whatever It Is

Introducing Apple's Marketing Talent Incubator, Whatever It Is

Only the best fanboys and fangirls can join The Orchard

Automation and Segmentation Heat Up PHE's Email Program

Automation and Segmentation Heat Up PHE's Email Program

A breakdown of the adult toy and entertainment company's triggered messages.

The Age of Virtual Assistants is Upon Us

The Age of Virtual Assistants is Upon Us

Google seems to be following its contemporaries in rebuilding its offerings around VA.

A Pay-for-Performance Platform for Marketers

A Pay-for-Performance Platform for Marketers

ReFuel4 gives SMBs access to self-service creative and optimization tools

A New Kind of Presidential Endorsement

A New Kind of Presidential Endorsement

Will businesses get involved in the endorsement game?

One on One: Demandbase Brings AI to ABM

One on One: Demandbase Brings AI to ABM

Chris Golec and Alan Fletcher talk about how Demandbase is leveraging Spiderbook's AI resources to create deep learning on B2B accounts

DialogTech Wants to Close the Last Gap

DialogTech Wants to Close the Last Gap

DialogTech wants to close the gap between mobile display ad clicks and the phone call which follows

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

Hillary supporters were more actively ordering delivery during debate

40 Under 40 2016: Matt Lattman, Capital One

40 Under 40 2016: Matt Lattman, Capital One

Matt Lattman leads digital marketing for Capital One's consumer bank.

40 Under 40 2016: Jonathan Lacoste, Jebbit

40 Under 40 2016: Jonathan Lacoste, Jebbit

Jonathan Lacoste is the 23-year-old president and cofounder of Jebbit, a machine-learning mobile software company started in a college dorm room in 2011

40 Under 40 2016: Dan LaCivita, Firstborn

40 Under 40 2016: Dan LaCivita, Firstborn

Dan LaCivita brings more than a decade of experience to his role as CEO of Firstborn, an award-winning strategic design and technology company headquartered in New York City.

40 Under 40 2016: Tracy Kobzeff, eHarmony

40 Under 40 2016: Tracy Kobzeff, eHarmony

Tracy Kobzeff has more than a decade of experience in marketing and e-commerce.

40 Under 40 2016: Naomi Hirabayashi, Shine

40 Under 40 2016: Naomi Hirabayashi, Shine

Naomi Hirabayashi is the cofounder of Shine, the daily messaging experience to help you be your best self.

40 Under 40 2016: Nidhi Gupta, Western Union

40 Under 40 2016: Nidhi Gupta, Western Union

Nidhi Gupta began her career at Nestlé, where she grew its culinary and confectionery international business multifold. After a stint at TiE Silicon Valley, Gupta joined Western Union, a leader in global payment services.

40 Under 40 2016: Linda Gharib, Wolters Kluwer

40 Under 40 2016: Linda Gharib, Wolters Kluwer

Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.

40 Under 40 2016: Andy Rossmeissl, Faraday

40 Under 40 2016: Andy Rossmeissl, Faraday

Andy Rossmeissl leads the Faraday team in its quest to revolutionize customer outreach for companies selling things that matter.

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

40 Under 40 2016: Rachel Phillips-Luther, Jamba Juice

Rachel Phillips-Luther began her career at global PR agency FleishmanHillard.

40 Under 40 2016: Daniel Oakins, Grapeshot

40 Under 40 2016: Daniel Oakins, Grapeshot

Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.

40 Under 40 2016: Thomas Mitchell, Wunderman

40 Under 40 2016: Thomas Mitchell, Wunderman

Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.

40 Under 40 2016: Lauren Metsig, Maestro Health

40 Under 40 2016: Lauren Metsig, Maestro Health

As CMO, Lauren Metsig leads Maestro Health's strategy and execution of branding, lead generation, PR, and sales support.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here