Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience

Some peanuts, Cracker Jacks, and in-app marketing

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Remembering Marketing Hall of Femme 2017

Remembering Marketing Hall of Femme 2017

Looking back on our Marketing Hall of Femme ceremony in 2017. Nominations for 2018 are closing soon

The Wednesday Stack: Social Experience and Social Analytics

The Wednesday Stack: Social Experience and Social Analytics

Hootsuite's Penny Wilson on CX, plus an acquisition by Accenture Interactive, and a social analytics report from NetBase

5 Tips on Building a Twitter Brand as a Social Influencer

5 Tips on Building a Twitter Brand as a Social Influencer

Marketers, take note: This 21 year old phenom knows what she's doing

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

One on One: The Future of Political Advertising, with Chris Paquette

One on One: The Future of Political Advertising, with Chris Paquette

Fake News. Facebook data breach. Russia. The heat is on the AdTech industry as we inch closer to the 2018 midterm election.

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

Adobe's Experience System of Record

Adobe's Experience System of Record

The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

4 Tips for Inspiring Your Marketing Teams

4 Tips for Inspiring Your Marketing Teams

Corporate hierarchies don't necessarily have to look like the Death Star

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

Google-backed Navigation App Introduces Waze Local, the Answer to Small Business Prayers

If you're a small businesses looking to reach the biggest possible audience, the Waze community stands tall and ready

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

The ABM Mindset: Data, Alignment, And The Buy-In Challenge

At TOPO Summit 2018, marketing and sales set sights on data alignment

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

What If AI Could Tell Us What Trump's Really Thinking When He Tweets?

Finally someone is solving our collective question: What the h*** is he thinking?

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

3 Industries That Benefit from the On-Demand Economy (And 2 That Don't)

Half of the on-demand users are millennials, suggesting the on-demand economy is here to stay

6 Ways AI Is Making An Impact In Retail Tech

6 Ways AI Is Making An Impact In Retail Tech

How tech companies are applying AI to improve retail marketing and supply chain

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Yotpo's AI Powered "Insights" Helps Brands Make Sense of Customer Feedback Data

Finally, an AI that brings you closer to your customers

Why Are Some Executives So Wrong About AI?

Why Are Some Executives So Wrong About AI?

They are being actively misled by various companies offering products and services

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

One on One: Retail Communications with Mark Sadegursky

One on One: Retail Communications with Mark Sadegursky

Mark Sadegursky of WorkJam on how employee engagement is vital for retail success

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide

Following our recent beginner's guide, here's a guide to advanced SEO best practices

The Monday Stack: Voices From The Bay

The Monday Stack: Voices From The Bay

Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

One on One: Jeff Kupietzky on the Emergence of Silicon Alley in NYC

The tech scene in New York City is hitting its stride, and Jeff Kupietzky, CEO, PowerInbox, thinks it's primed to surpass Silicon Valley as the premiere destination for tech startups

Humanizing Marketing At Heart Of Conductor's C3 Conference

Humanizing Marketing At Heart Of Conductor's C3 Conference

A closer look at the power of humanity in marketing

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

One on One: Rebecca Mahony Talks Women in the Workplace, Intl Women's Day

Ad-tech is an industry where only 3% of women occupy executive roles -- what?

Marketing Hall of Femme Nominations are Now Open

Marketing Hall of Femme Nominations are Now Open

We celebrated international women's day by opening up nominations for 2018's class of top female marketers

The Wednesday Stack: From San Francisco and New York

The Wednesday Stack: From San Francisco and New York

Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Collaborates with Oath to Reach Energy-Conscious Millennials

Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness

Ramping Up for Advanced Television

Ramping Up for Advanced Television

TiVo joined the conversation about advanced TV at this year's RampUp

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

When does personalization cross the line?

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

Lesbians Who Tech Confronts Diversity, Female Leadership in Big Brands

On March 1, over 5000 queer women and their allies descended on Silicon Valley for the 5th annual Lesbians Who Tech conference in an effort to confront, challenge, and change the narrative

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

One on One: Marissa Aydlett Talks Rapid Rebranding

One on One: Marissa Aydlett Talks Rapid Rebranding

Re-branding a company like Braze (formerly Appboy) is a big deal, especially when you do it in under a year

The Shop Window Opens a Portal of Possibilities

The Shop Window Opens a Portal of Possibilities

How Outernets is using data to personalize the window shopping experience

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In the Wake of NRA Protests, Dick's Sporting Goods Responds the Right Way

In a social media post that has since gone viral, Dick's Sporting Goods distributed an emotional call to action

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

Connecting TV to digital, connecting cars to insurers, connecting social to reviews

Marketing Can Be Agile Too

Marketing Can Be Agile Too

If you thought agile was just for DevOps, CA Technologies would suggest you think again

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent Re-Brands, Bolsters Cross-Channel Marketing Features

Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe

The Monday Stack: Rolling Thunder

The Monday Stack: Rolling Thunder

The new Thunder Experience Cloud, an international data conundrum, and conference season is here

7 Quick Tips for Boosting Your SEO: A Beginner's Guide

7 Quick Tips for Boosting Your SEO: A Beginner's Guide

Adhering to SEO Best Practices will get you the rankings you want

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The Hall of Femme Podcast: Janel Laravie, Chacka Marketing

The founder and CEO of digital media agency Chacka Marketing

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

Exclusive news from Adobe Analytics Cloud

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Big brands top the list, but marketers leave a lasting impression

6 Examples Of Retailers That Went High-Tech

6 Examples Of Retailers That Went High-Tech

How brands like Walmart, IKEA and Sephora are trying out new trends

Love is In the (Digital) Air on Facebook Messenger

Love is In the (Digital) Air on Facebook Messenger

Brands have turned to Facebook Messenger to reach customers looking to open their hearts and wallets

The Wednesday Stack: Keeping the Customer Satisfied

The Wednesday Stack: Keeping the Customer Satisfied

Play the online retail game, get free wings for shredding your ex, face up to social media challenges, and raise a glass for Snapchat influencers

Why Social History Is Important For Retail Trust

Why Social History Is Important For Retail Trust

Solving the problem of bias-based prejudice involves some technical questions

How Mattress Mack Uses AI To Power His Furniture Empire

How Mattress Mack Uses AI To Power His Furniture Empire

Gallery Furniture teams with Albert to drive digital customer experiences

Amazon Go Storms the Retail Barricades

Amazon Go Storms the Retail Barricades

Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail

Welcome to Retail Week 2018

Welcome to Retail Week 2018

How retail is dissolving the digital/physical frontier

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

The Hall of Femme Podcast: Samantha Skey, SheKnows Media

In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women

Emmy, And Modern Health Tech's Double-Edged Sword

Emmy, And Modern Health Tech's Double-Edged Sword

This NYC-based startup is bringing the 'human' back into health tech

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

Hyper-localized Landing Pages Helped this Retailer Expand by 77 Percent

As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer

One on One: Off to the Races with Rip Pruisken

One on One: Off to the Races with Rip Pruisken

With Starbucks picking up on his snack wafels, Rip Pruisken found his start-up going into overdrive

The Wednesday Stack: Legislation, Integration, Recommendations

The Wednesday Stack: Legislation, Integration, Recommendations

GDPR prep at Demandbase, a steadier ship at Sales Navigator, and AI-keyword spotting from CallRail

Mobile Marketing: Gaining Dominance by Leveraging Engagement

Mobile Marketing: Gaining Dominance by Leveraging Engagement

With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

The Hall of Femme Podcast: Amy Inlow, Albert

The Hall of Femme Podcast: Amy Inlow, Albert

In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward

New York Times Introduces Augmented Reality To News App

New York Times Introduces Augmented Reality To News App

The news organization aims to re-imagine storytelling with new AR capabilities

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

When AR and Out-of-Home Campaigns Put a Brand on the Map

When AR and Out-of-Home Campaigns Put a Brand on the Map

OUTFRONT Media put Dogology, a relatively unknown startup, in the minds and hearts of a city that sees ad after ad after ad

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Fortune-Telling Goes Hi-Tech: The Rise of Predictive Analytics

Predictive analytics is just one part of a new technological trend towards efficiency

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

GDPR: Why Marketers Should Love It

GDPR: Why Marketers Should Love It

You thought it was all bad news? Think again

13 Key GDPR Terms You Need to Know

13 Key GDPR Terms You Need to Know

Here are some of the important GDPR terms to know when discussing with fellow marketing professionals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

The Wednesday Stack: Falon Fatemi, Accelerating Towards Goals

This just in: AI still important. Also, the first in a new series: "You need to know..."

GDPR: What Matters to Consumers

GDPR: What Matters to Consumers

Pega's huge survey of European consumers teaches brands important lessons about consumer concerns

3 Problems With AI That Are Being Overlooked

3 Problems With AI That Are Being Overlooked

There are three trouble points with machine learning that are being overlooked, to our own detriment and, possibly, peril

What GDPR Means for U.S. Brands

What GDPR Means for U.S. Brands

European data regulation is not just a headache for European companies any more

Welcome to GDPR Week

Welcome to GDPR Week

It's time to take a closer look at the new European data regulations which will impact brands everywhere

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia Connects With Travelers Through Native Ads

Tourism Australia partners with Oath to bring travel closer to home

VR World Represents What's Possible With Technology -- and in Marketing

VR World Represents What's Possible With Technology -- and in Marketing

In marketing, VR has the power to take a customer to a different world and place

Location-Based Analytics Could Boost Retail Sales

Location-Based Analytics Could Boost Retail Sales

Is this the silver bullet against fierce eCommerce competition?

Rules Of Engagement: ABM And Time-Based Metrics

Rules Of Engagement: ABM And Time-Based Metrics

Time is money --- make sure you're making the most out of your metrics

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Customer Success: ABM's Secret Sales-Marketing Alignment Weapon

Current clients can provide a wealth of information that can help you shape your ABM strategy

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

RCS Set to Take Over SMS as Primary Marketing Tool in 2018

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge

G2 Crowd Releases Top MarTech Software Tools for 2018

G2 Crowd Releases Top MarTech Software Tools for 2018

Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017

The Monday Stack: Adventures with Customer Data

The Monday Stack: Adventures with Customer Data

Infutor's view of the consumer data eco-system; Salesforce's retail news

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Ikea might have just won the award for weirdest promotion in history

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

Here's Why Marketers Are Adding YouTube to Their Marketing Plans This Year

According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018

6 Tips for Breaking Down Barriers Between Marketing and Sales

6 Tips for Breaking Down Barriers Between Marketing and Sales

Marketing and sales are positioned to become 2018's dynamic duo when it comes to creating personalized experiences for customers

What CMOs Of Tomorrow Need To Focus On Today

What CMOs Of Tomorrow Need To Focus On Today

If the ideal CMO needs anything, they need to be ready and willing to embrace change

The Monday Stack: New Leadership at SAP Hybris

The Monday Stack: New Leadership at SAP Hybris

Executive changes at SAP Hybris and Act-On, MediaMath ventures into the VC space, and another job for blockchain

Returns And Retargeting: 4 Post-Holiday Marketing Tips

Returns And Retargeting: 4 Post-Holiday Marketing Tips

How companies can use feedback and data for smarter retention campaigns

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The Hall of Femme Podcast: Leslie Dukker Doty, Time Inc

The first in a series of podcasts featuring DMN Marketing Hall of Femme Honorees

AI Is Streamlining the Workflow of Digital Marketers

AI Is Streamlining the Workflow of Digital Marketers

When data is leveraged strategically, marketing becomes more effective and workflows are streamlined

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

What Star Wars' C-3PO Can Teach Us About The Future Of AI

What Star Wars' C-3PO Can Teach Us About The Future Of AI

A closer look at IBM Watson's "Science and Star Wars" series

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

We asked industry thought-leaders to share their marketing resolutions

Collection: 12 Days Of Holiday Subscription Boxes

Collection: 12 Days Of Holiday Subscription Boxes

Celebrate the season with DMN's quirky collection of festive subscription boxes

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

We asked industry thought-leaders to share their marketing resolutions

Cartoon: On the 12th Day of Holiday Subscription Boxes...

Cartoon: On the 12th Day of Holiday Subscription Boxes...

...my true love gave to me: What...nothing? And Happy Holidays to all our readers! And stay tuned for 2018 resolutions this week

Cartoon: On the 11th Day of Holiday Subscription Boxes...

Cartoon: On the 11th Day of Holiday Subscription Boxes...

...my true love gave to me: Tchochkes!

Cartoon: On the 10th Day of Holiday Subscription Boxes...

Cartoon: On the 10th Day of Holiday Subscription Boxes...

...my true love gave to me: Scary monsters!

Cartoon: On the 9th Day of Holiday Subscription Boxes...

Cartoon: On the 9th Day of Holiday Subscription Boxes...

...my true love gave to me: My own home farm!

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