If you're a small businesses looking to reach the biggest possible audience, the Waze community stands tall and ready
Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics
The tech scene in New York City is hitting its stride, and Jeff Kupietzky, CEO, PowerInbox, thinks it's primed to surpass Silicon Valley as the premiere destination for tech startups
Live coverage of WeWork at Conductor's C3; ON24 product announcements; Movable Ink and Persado get together; Pega has a robot sales coach; and more
Shell Corporation, in partnership with Oath, has created an interactive, multimedia campaign on Tumblr to drive clean energy awareness
On March 1, over 5000 queer women and their allies descended on Silicon Valley for the 5th annual Lesbians Who Tech conference in an effort to confront, challenge, and change the narrative
Selligent debuts its marketing cloud with AI features, geo-fencing, and exportable data. And explains why it's not trying to be Salesforce or Adobe
In our podcast series featuring Hall of Femme honorees, we sat down with Samantha Skey to discuss BlogHer18, the #MeToo movement, and how brands can amplify the voices of women
As the world's largest exclusive made to measure apparel company, Indochino soars from eCommerce company to brick-and-mortar retailer
With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel
In our podcast series featuring Hall of Femme honorees, we sat down with Amy Inlow to discuss the technology scene in New York City, diversity in marketing, and how women are pushing the industry forward
Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017
According to the extensive State of Inbound report, 48 percent of marketers plan to incorporate YouTube into their marketing strategies in 2018
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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