How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

There's More to Video Views than Meets the Eye

There's More to Video Views than Meets the Eye

One video performance firm believes long views are valuable views

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

Tech Giants File Legal Action Opposing US Entry Ban

Tech Giants File Legal Action Opposing US Entry Ban

The brief represents a rare coordinated action by a broad swath of the industry

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Why the Day After Game Day is Important

Why the Day After Game Day is Important

The online audience for Super Bowl 51 will be showing up in droves: on February 6, says MaxPoint

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

Facebook Audience Network: A Shot in the Dark

Facebook Audience Network: A Shot in the Dark

The risk of firing ads into Audience Network's black hole may be significant

Uber User Defection Continues: Automated System to Deal With Requests

Uber User Defection Continues: Automated System to Deal With Requests

Twitter users continue to Tweet out confirmations of cancellations, but others are reporting issues

Corporations Need to Find Their Voices

Corporations Need to Find Their Voices

The executive order issued by President Donald J. Trump over this weekend, which has taken on the name of a Muslim ban, has reinforced recent developments that have impelled companies to grapple with a polarized America.

The Digital Ad Campaign: A View From the Inside

The Digital Ad Campaign: A View From the Inside

We asked four digital agencies about best practices in putting campaigns together — and executing

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

What's the point of marketing when the tech decides for you?

Mitsubishi's New Creative Direction for Plug-In Hybrid

Mitsubishi's New Creative Direction for Plug-In Hybrid

A new model meant a new kind of campaign for Mitsubishi

Survey: Election of President Trump Will Not Affect Comms Budgets

Survey: Election of President Trump Will Not Affect Comms Budgets

A Haymarket Media survey of more than 700 client-side marcomms execs in the U.S. reveals the vocal president's use of the bully pulpit will not significantly affect budgets, though spend is still set to increase in 2017.

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

Plotting the Future of Entertainment Marketing

Plotting the Future of Entertainment Marketing

Content, scale, and format are evolving for entertainment marketers.

B2B Tech Vendors Need to Win Trust

B2B Tech Vendors Need to Win Trust

Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

The future of VR, AR is still a little ways off

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

This week at DMN we're straining to look beyond the event horizon

How the Google AdWords Changes Will Affect Marketers

How the Google AdWords Changes Will Affect Marketers

DMN spoke with Kyle Christensen of Invoca, a call intelligence company, to make sense of the changes

Does Non-TV Super Bowl Marketing Make Sense?

Does Non-TV Super Bowl Marketing Make Sense?

Marketers spend billions on TV ads during the big game, but for those who can't, social can be an effective alternative.

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

Lack of Digital TV Stream Ads Reveals Marketing Blind Spot

ESPN digital TV stream of college football championship had more logo than logic

Blinds.com's Referral Program Opens a Window of Opportunity

Blinds.com's Referral Program Opens a Window of Opportunity

The online window covering company introduces a program that refers prospects to people, not just a brand.

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

DoubleVerify authenticates digital environments for brand safety

Cross-Border Marketing Approach More Effective for Tech Marketers

Cross-Border Marketing Approach More Effective for Tech Marketers

Report reveals cross-border marketing is best for technology marketers

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

What CES Revealed for Marketers

What CES Revealed for Marketers

Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's Social Strategy: How To Drive Fans to the Silver Screen with the 4-Inch Screen

IMAX's executive director of digital marketing shares four social strategies every marketer should keep in mind.

U.S. Army Launches Ad Agency Review

U.S. Army Launches Ad Agency Review

The U.S. Army aims to dictate an effort to "establish a new brand"

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

A series of profiles of top marketers at leading marketing tech companies.

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

The 10 Best DMN Podcasts of 2016

The 10 Best DMN Podcasts of 2016

We spoke to a lot of marketers last year. Here are some of our favorite conversations from those sessions.

Internet Shutdowns Threaten International Marketing

Internet Shutdowns Threaten International Marketing

Governments abroad shut down the Internet 50 times in 2016, calling into question the possibility of wasted ad dollars.

Top 10 DMN Case Studies of 2016

Top 10 DMN Case Studies of 2016

From Hilton Hotels to 7-Eleven, here are some of our most interesting case studies of last year.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Most Jobs Will Be Replaced By Technology Soon, But Not This One

Is there any task left that requires a human touch?

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

Perhaps marketers were more focused on new trends like AI and VR.

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Marketing Resolutions for 2017

Marketing Resolutions for 2017

The best way to predict the future is to create it

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Five Marketing Campaigns That Defined 2016

Five Marketing Campaigns That Defined 2016

The year provided some unforgettable campaigns and iconic images

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

The Robots Took Over in 2016

The Robots Took Over in 2016

A look back at the evolution of the conversation around, and application of, AI in marketing throughout 2016.

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Ad Blocking is the Best Thing to Ever Happen to Marketing

Ad Blocking is the Best Thing to Ever Happen to Marketing

People hating and avoiding ads isn't new, but marketers caring about it is.

Marketing Tech Unicorns in 2017's IPO Pipeline

Marketing Tech Unicorns in 2017's IPO Pipeline

Which are the highest-valued and "highest-flying" marketing tech companies?

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

5 Ways Marketers Can Use Live 360 Degree Video

5 Ways Marketers Can Use Live 360 Degree Video

Here are some potential uses of the tech for marketers who want to create immersive video experiences.

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

A breakdown of how the online travel agency leverages its technology stack across the organization.

From Campaign: An Oral History of 'Get a Mac'

From Campaign: An Oral History of 'Get a Mac'

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

A Brand to Remember: The Evolution of Nicholas Sparks

A Brand to Remember: The Evolution of Nicholas Sparks

Twenty years after The Notebook's debut, Sparks and his literary agent share how they engage multi-generational fans across different media.

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

The established player keeps eye on the prize

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

Marketing technology may be evolving, but the marketing of that martech is not.

5 Tips to Optimizing Personalization

5 Tips to Optimizing Personalization

Personalization has never been easier to provide, but brands continue to falter in the usage of it

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

Industry experts share what marketers need to know before making a technology investment.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

ABM can only be optimized if Sales and Marketing work closely together

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

Marketing Technology by the Numbers

Marketing Technology by the Numbers

Data from CabinetM provides insight into the evolution of the marketing tech space

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

Who is boycotting whom and why, and which brands are staying out of the fray

Ask and You Shall Receive

Ask and You Shall Receive

How Steve Madden used data and targeting to increase the customer value and relevance of its birthday email program.

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

Patagonia to Donate 100 Percent of Black Friday Sales to Environmental Groups

American clothing company's Black Friday sales are estimated to reach $2 million

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

What role should marketing play in sales enablement?

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

Discusses what Salesforce looks for in a portfolio company

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

4 Brands That Zigged When Others Zagged

4 Brands That Zigged When Others Zagged

How REI, Southwest Airlines, CVS, and Facebook are shaking up their industries—and the consequences that they're facing as a result.

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

5 Facets of Smart Inbound Marketing

5 Facets of Smart Inbound Marketing

How to succeed with inbound marketing

10 Ways Marketers Can Improve Their Productivity

10 Ways Marketers Can Improve Their Productivity

Marketers from Western Union, GrubHub, Cuisinart, and more share their productivity tips.

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

Q&A: Denny's CMO John Dillon on making 'America's Diner' and Grand Slams appealing to millennials

The 63-year-old chain is undergoing a digital reinvention, led by a hilarious YouTube series with more than 170 million views.

What is Professionalism When Business is Not Usual

What is Professionalism When Business is Not Usual

Marketers, business professionals, we need to talk.

The Future of SalesTech

The Future of SalesTech

The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

20 Things to Consider Before You Quit Your Job and Start Your Own Company

20 Things to Consider Before You Quit Your Job and Start Your Own Company

Three former marketing executives share the steps they took to launch their own startups and the lessons that they learned along the way.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

Trump, Clinton Campaign Email Statistics Show Shift in Tradition

How Donald Trump bucked campaign email tradition and won

Bridging the Creative Gap

Bridging the Creative Gap

There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

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