Travelweb Spins Search Engine, Affiliate Deals

Share this article:
Travelweb LLC, an online seller of discount hotel rooms, will use search engine and affiliate marketing to get the word out on its brand amid stiff competition from rivals like Orbitz, Expedia, Travelocity and TravelZoo.


The Dallas company seeks new customers for hotel rooms that it lists at www.travelweb.com. The site offers a real-time connection to hotel reservation systems, yielding inventory right to the last minute.


Hotels Corp., Hyatt Corp., Priceline.com, Starwood Hotels, InterContinental Hotels Group, travel technology provider Pegasus Solutions Inc. and Marriott International own the company. This is much like how the nation's major airlines own Orbitz.


"[Even though] they're part of very large organizations, the online entity has got to create awareness, create traffic to create bookings," said Chris Henger, senior vice president of sales and marketing at Performics, the Chicago-based online marketing services firm helping Travelweb.


Performics allows Travelweb to have affiliate relationships with Upromise, BizRate, MyPoints and DealTime, among others. On the search side, it bought keywords for use on engines like Google, Lycos, MSN, Yahoo, Overture and Inktomi.


The keywords are lower-level types targeted to destinations and brands to drive to relevant content and pages. These typically include "hotel reservations," "spa destinations in Florida," "cheap hotels" and "Hyatt New York."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.