Travel

DoubleTree's Tasty Rebrand

DoubleTree's Tasty Rebrand

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The hotel chain spices up its global marketing with local flavor.

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

Q&A: Sean Boyle, EVP & director of strategic planning, Publicis Dallas

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Sean Boyle, EVP and director of strategic planning at Publicis Dallas, on why overreliance on data will keep brands from creative greatness.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

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The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

For Virgin America, the Sky's the Limit

For Virgin America, the Sky's the Limit

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Email marketing helps Virgin America's customer satisfaction soar.

Marketing Responsibly Online

Marketing Responsibly Online

How some travel company encourage customers to do the selling for them in social channels.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

Come fly with me:  A side-by-side comparison of two top travel sites

Come fly with me: A side-by-side comparison of two top travel sites

Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?

Why customer experience will rule travel this holiday season

Why customer experience will rule travel this holiday season

Customer experience is king when it comes to travel this holiday season.

Delivered: Tourism emails

Delivered: Tourism emails

What's in our mailbox this month: Tourism emails. Do these emails make you want to get up and go?

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

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Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

Hotels.com app puts social spin on travel booking

Hotels.com app puts social spin on travel booking

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Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.

Marketers combat declining engagement

Marketers combat declining engagement

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In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.

JetBlue launches iPhone app, redesigns web and mobile sites

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JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

JetBlue launches iPhone app, redesigns web and mobile sites

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JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

Take me away

Take me away

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An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.

Take me away

Take me away

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An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.

MMG Worldwide acquires Ypartnership, forms MMGY Global

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Digital travel marketing company MMG Worldwide acquired Ypartnership, a travel research services company, both companies said Dec. 14. The agencies have merged to form MMGY Global, a full-service travel marketing agency.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

Google, Visit Florida partner on digital travel marketing co-op

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Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.

Travel sites partner with daily deals to 
lure consumers in rocky economy

Travel sites partner with daily deals to 
lure consumers in rocky economy

As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.

Ritz-Carlton launches $10M repositioning campaign

Ritz-Carlton launches $10M repositioning campaign

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The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.

Orbitz launches Facebook sweepstakes campaign

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Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.

Orbitz launches Facebook sweepstakes campaign

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Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.

Virgin America, Hertz partner on car-rental promotions

Virgin America, Hertz partner on car-rental promotions

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Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.

Virgin America, Hertz partner on car-rental promotions

Virgin America, Hertz partner on car-rental promotions

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Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.

June credit spending increases 8.8%: report

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The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.

June credit spending increases 8.8%: report

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The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.

Groupon to launch 'Getaways' deals this week, platform updates privacy policy

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Groupon will launch travel vertical Groupon Getaways with Expedia this week, Julie Mossler, PR and consumer marketing manager at Groupon, said July 11. The Chicago-based company will offer travel deals including discounts on flights, hotels and cruises through the service.

Bermuda resort to launch multichannel fall campaign with new AOR Merge

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Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.

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