How some travel company encourage customers to do the selling for them in social channels.
Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other?
Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.
In the face of growing choices in digital channels, marketers are doubling down on email, increasing investments as they work to more precisely tailor messages.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
As Americans gear up for the holiday travel rush, there's a chance the guy in the next seat didn't just book a cheap flight online — he may have booked a whole luxury getaway at a discount.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.