Travel Sites Surge in March

Share this article:
Traffic to online travel destinations surged 12 percent to 51.2 million surfers in March, compared to 45.9 million in February, Nielsen//NetRatings reported yesterday.


Nearly 43 percent of all Web surfers accessed an online travel site in March, as compared to 39 percent the month prior, according to a statement from the New York online audience measurement firm.


Other findings from Nielsen//NetRatings include:


· Nine out of the top 10 online travel sites posted double-digit gains in March.


· Expedia claimed the No. 1 spot as the largest online travel destination, jumping 18 percent to 11.6 million surfers.


· Travelocity grew 24 percent in traffic to 10.2 million, while Orbitz.com attracted nearly 6.6 million visitors, posting a 14 percent gain.


· Southwest Airlines drew nearly 5.2 million visitors, jumping 16 percent.


· CheapTickets.com surged 51 percent to nearly 4.4 million unique visitors.


"Online travel experienced robust growth in March, despite the rise in fees passed along to consumers in light of the recent decision by airlines to cease paying commissions to several online travel agencies," said Patrick Thomas, senior Internet analyst, NetRatings.


"Spring and summer vacation planning and special fares have brought travel buyers back to the Web, resulting in strong double-digit gains among the top travel players."


To arrive at its figures, Nielsen//NetRatings monitors the Internet usage of a panel of volunteers and extrapolates


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.