Travel Campaign Targets Cool 'Gen Y' Crowd

MTV Travel Co. teamed up with STA Travel.

MTV Travel Co. wesbite: Your BFF for travel.

Vimeo video sharing page.

Feedback page.

Entering the contest requires that the consumer provide his or her email address or log in via Facebook.

Gen Y consumers can receive hot travel information by entering their email addresses on the MTV Travel siteEntering the contest requires that the consumer provide his or her email address or log in via Facebook.

Dine like a local.

Look like a local.

Ride like a local.

Ad: Hang like a local.

Ad: Explore like a local.

Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in NY, LA, London and Berlin.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...