Travel Campaign Targets Cool 'Gen Y' Crowd

MTV Travel Co. teamed up with STA Travel.

MTV Travel Co. wesbite: Your BFF for travel.

Vimeo video sharing page.

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Entering the contest requires that the consumer provide his or her email address or log in via Facebook.

Gen Y consumers can receive hot travel information by entering their email addresses on the MTV Travel siteEntering the contest requires that the consumer provide his or her email address or log in via Facebook.

Dine like a local.

Look like a local.

Ride like a local.

Ad: Hang like a local.

Ad: Explore like a local.
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Australia's Design Royale and MTV Travel Co. launched a campaign promising to give young adults "unheard of" access to "the coolest hotels, cheapest flights and the best insider information on the top festivals, clubs, shops and hotspots" in NY, LA, London and Berlin.

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