Travel Ad Network debuts video ad platform at LonelyPlanet.tv

Share this article:

Travel Ad Network, a vertical ad network, is integrating video advertising with site content on its 50-site network starting with guidebook publisher and travel Web site Lonely Planet.

In March, Lonely Planet launched LonelyPlanet.tv, which features content from its video library, sorted by topic and area. Travel Ad Network is serving pre-roll video ads to monetize the content.

"According to Screen Digest, a London-based research firm, user-generated video accounted for 47 percent of all online video that was watched in the U.S. during 2006," said Cree Lawson, CEO of Travel Ad Network, New York.

"Furthermore, the firm projects that by 2010 more than half of all the video content consumed online in the U.S. will be user-generated, representing 44 billion video streams," Mr. Lawson said. "Our mission is to help travel sites in our network generate new revenue from advertisers who want to take advantage of the increasing number of video views."

While the ad network has served in-banner video for a variety of advertisers in the past, this is the first time the network has introduced an integrated video product.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.