Travel & Recreation
The hotel chain spices up its global marketing with local flavor.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
An appealing travel campaign has the potential to transport an audience, literally making hearts take flight with a desire to travel to the country or city depicted. And then there are the travel campaigns that inspire you to stay at home.
Google and Visit Florida, the state's official tourism marketing organization, have partnered on a digital marketing cooperative program that spans display, video and mobile, the companies said on Dec. 12.
The Ritz-Carlton Hotel Co. launched a $10 million advertising campaign on Sept. 16 to spread awareness of its new brand positioning. The Marriott-owned hotel chain created the effort, which includes direct mail, email, social media and banner ads, with Los Angeles-based agency Team One.
Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.
Virgin America and The Hertz Corp. have partnered to give members of the airline's Elevate loyalty program exclusive deals on Hertz rental cars. Elevate members who rent cars from Hertz will earn one point per $1 spent on qualifying rentals.
The amount of money spent at US merchant locations increased by 8.8% in June, compared with the prior year, according to First Data Corp.'s SpendTrend analysis for the month. The report measured credit, signature debit, PIN debit, EBT cards and checks spending.
Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and banner ads, said Michael Winfield, president and CEO of the company. The Bermuda resort is working with Merge Consumer Marketing, which it selected last month as its AOR after an RFP process that included five agencies.
Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices.
The marketing team at La Quinta Corporation, a hotel chain of more than 800 properties, suspected that it could get more out of its frequent traveler program.
After the recession rocked the travel industry, marketers expect a better 2010
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched a campaign May 30 promoting the city as a summer travel destination.
InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.
IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy
Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales
Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.
Amtrak has launched MyBlackJourney.com, a Web site targeting black consumers. The organization is planning social media outreach to promote the site.
When search and interactive agency iCrossing launched destination Web sites for Vail Resorts' properties including Vail, Beaver Creek, Breckenridge and Keystone in Colorado and Heavenly in California and Nevada, the goal was to integrate all of Vail's resorts under one umbrella.
Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty
Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.
InterContinental Hotels Group (IHG) has selected e-mail vendor StrongMail to manage its e-mail marketing efforts and deliverability. Under the terms of the partnership, set to be announced January 5, IHG will work with the vendor to streamline its e-mail marketing messaging across brands and campaigns.
USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.
Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.
WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.
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