Travel & Recreation

Boutique hotels join loyalty network

Lauren Bell June 22, 2009

Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
 

FamilyFun plays up Disney connection, launches custom pub division

Lauren Bell June 11, 2009

FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.
 

How to use social media to grow your e-mail list

Morgan Stewart, director of research and strategy, ExactTarget May 26, 2009

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
 

Destination hopes more targeted messaging leads to loyalty

Lauren Bell May 20, 2009

Destination Hotels and Resorts, which owns properties including Royal Palms Resort and Spa in Phoenix and Wild Dunes Resort in Charleston, SC, has launched its first-ever loyalty program. Destination Delivers uses customer data gathered on the company's Cyclone data and analytics system to create personalized messages and offers for members.
 

Columbia Sportswear to launch e-commerce channel with Demandware

Chantal Todé May 19, 2009

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.
 

Inbox Insider: Travel marketers use e-mail for last minute holiday deals

Dianna Dilworth May 19, 2009

As Memorial Day rounds the corner, travel marketers are using e-mail to promote last minute deals.
 

AmEx campaign explains loyalty service changes

Dianna Dilworth May 04, 2009

American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.
 

Travelocity debuts branded toolbar

Dianna Dilworth April 23, 2009

Travelocity has debuted a new branded downloadable toolbar, in a move to reach consumers in an interactive way. The toolbar, which was designed by Web services firm Conduit, lets consumers access Travelocity travel services and deals directly on their desktop.
 

Women's Cycling, a new pub, to launch

Lauren Bell April 16, 2009

Women's Cycling, a new magazine focused on women's bicycle racing and leisure riding, will launch as a subscription-only title at the end of June. Three issues, printing at 15,000-20,000 copies each, are planned for 2009. The idea is to publish 12 issues a year by the summer Olympics in 2012.
 

Company sprouts from BA Airmiles

Lauren Bell April 15, 2009

Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.
 

Marriott changes, reduces newspaper distribution

Lauren Bell April 13, 2009

Marriott International will no longer deliver free, unrequested newspapers to all of its guest rooms. In a move that will affect circulation plans for newspaper partners like USA Today, the Wall Street Journal and local papers nationwide, the hotel chain is shifting to a delivery system based on customer request.
 

Large AAA branch increases CRM efforts

Lauren Bell April 08, 2009

AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.
 

Hyatt looks to freebies for loyalty, acquisition

Lauren Bell April 07, 2009

In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.
 

Delta's Sky redesigns, extends reach

Lauren Bell April 02, 2009

Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.
 

Stimulus funds to help boost Amtrak.com's CRM abilities

Lauren Bell March 30, 2009

Armed with stimulus funds, Amtrak plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).
 

The Met adds SaaS to retail shop

Lauren Bell March 25, 2009

New York's Metropolitan Opera has tapped Epicor Retail SaaS to support the Met Opera Shop, a bricks and mortar retail business that just completed renovations in November 2008. Epicor Retail SaaS offers CRM modules, as well as store, merchandising, audit and operations management tools.
 

ESPN goes niche with saltwater fishing magazine

Lauren Bell March 13, 2009

ESPN Outdoors is introducing a new annual magazine this month designed to increase the media impact of its saltwater fishing television program, ESPN Outdoors Saltwater Series.
 

Travel and Leisure Golf closes after ad sales shank in hard economy

Lauren Bell March 10, 2009

American Express Publishing's Travel and Leisure Golf has ceased operations. The March/April 2009 issue, on newsstands now, will be the bimonthly's last.
 

Expedia launches PassportAds to target in-market travelers online

Mary Elizabeth Hurn February 27, 2009

Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.
 

Marketing to moms

Lynne Miller February 23, 2009

Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power
 

Hilton, AmEx boost loyalty offering

Lauren Bell February 12, 2009

Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.
 

USTA focuses on youth, retention efforts for 2009

Lauren Bell February 10, 2009

In a down market for many nonprofit organizations, the United States Tennis Association (USTA) is trying to hold on to valuable members and entice young players to join. To assist this push, the USTA has renewed its contract with database marketing services provider Quaero for another three years.
 

Experiential travel magazine to launch

Lauren Bell February 06, 2009

Afar, a magazine dedicated to experiential travel, will launch in September.
 

Christian travelers get own title

Lauren Bell February 02, 2009

Travel with Spirit, a Christian travel magazine, launched January 27.
 

Wondertime to fold

Lauren Bell January 23, 2009

The economy has taken another toll on magazines: Disney's Wondertime magazine will cease publishing after its March issue.
 
 

Convenience to play big role in '09

Cara Wood January 05, 2009

I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced with the reality that clever copywriting may not always convert a sale and deep discounts may be unrealistic or appear unimpressive aligned with competitive offers, direct marketing may return to another important element in its roots: convenience.
 

WestJet to add frequent-flier program

Lauren Bell December 30, 2008

WestJet Airlines, a Calgary-based flyer serving cities in Canada, the US and Mexico, will launch a frequent-flier program in 2009.
 

San Diego and Travelocity get social with Brickfish promotion

Dianna Dilworth December 22, 2008

The San Diego Convention & Visitors Bureau and Travelocity have teamed up with social networking services firm Brickfish to create a co-branded online social media campaign called "Wish You Were Here!"
 

Creative campaigns from Universal Orlando, Figi's and California Tortilla

December 08, 2008

Mobile aids in chilling fun for Universal Orlando Resort; Personalized recommendations give the gift of sales for Figi's and California Tortilla sees fast results from social networking.
 

Latest News

« Previous
Next »
Popular Topics
Acquisitions Agency Airlines Arts & Entertainment Business To Business Career Moves Database Marketing & CRM Direct Mail & Postal Economy EMail Marketing E-Mail Marketing Food Insert Media Interactive Marketing Internet Marketing List Marketing List Services Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Online Marketing Search Marketing Social Media