Travel & Recreation

Hampton sponsors USA Today travel app

Dianna Dilworth October 26, 2009

USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.
 

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

October 12, 2009

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 

Dual strategy takes off for Travelzoo

Dianna Dilworth October 12, 2009

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
 

JetBlue working with e-Dialog on e-mail marketing, loyalty program

Dianna Dilworth October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
 

Miles Media uses social tools in e-mails for travel campaigns

Dianna Dilworth September 23, 2009

Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
 

Five Questions for the Weather Channel about mobile

Dianna Dilworth August 31, 2009

The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.
 

WhittmanHart to aid in 'I love NY' revamp

Lauren Bell August 03, 2009

WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State's ILoveNY.com tourism Web site. Saatchi and Saatchi has been working with the New York State Department of Economic Development on its "I love NY" campaign since 2007. The site revamp will add a trip planner, social media, search capabilities and other interactive features.
 

Airlines make bid for shrinking loyalty with new programs

Lauren Bell August 03, 2009

The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.
 

Shipping out golf fun

July 26, 2009

FedEx has launched a sweepstakes promotion, called "Golf Anywhere," to highlight its 3rd Annual FedExCup, a championship trophy for the PGA Tour sponsored by the shipping company.
 

Boutique hotels join loyalty network

Lauren Bell June 22, 2009

Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
 

FamilyFun plays up Disney connection, launches custom pub division

Lauren Bell June 11, 2009

FamilyFun magazine is rebranding and launching a line of spin-off products and a custom publishing line in a rare growth push for media companies in this economy. The moms- and kids-focused monthly will be known as Disney FamilyFun, after its parent company, as of the August issue. The company's magazine publishing division is also changing its name, to Disney FamilyFun Group, all in an effort to make the most of combined brand power of Disney and the 2.1 million-circulation FamilyFun.
 

How to use social media to grow your e-mail list

Morgan Stewart, director of research and strategy, ExactTarget May 26, 2009

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
 

Destination hopes more targeted messaging leads to loyalty

Lauren Bell May 20, 2009

Destination Hotels and Resorts, which owns properties including Royal Palms Resort and Spa in Phoenix and Wild Dunes Resort in Charleston, SC, has launched its first-ever loyalty program. Destination Delivers uses customer data gathered on the company's Cyclone data and analytics system to create personalized messages and offers for members.
 

Columbia Sportswear to launch e-commerce channel with Demandware

Chantal Todé May 19, 2009

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.
 

Inbox Insider: Travel marketers use e-mail for last minute holiday deals

Dianna Dilworth May 19, 2009

As Memorial Day rounds the corner, travel marketers are using e-mail to promote last minute deals.
 

AmEx campaign explains loyalty service changes

Dianna Dilworth May 04, 2009

American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.
 

Travelocity debuts branded toolbar

Dianna Dilworth April 23, 2009

Travelocity has debuted a new branded downloadable toolbar, in a move to reach consumers in an interactive way. The toolbar, which was designed by Web services firm Conduit, lets consumers access Travelocity travel services and deals directly on their desktop.
 

Women's Cycling, a new pub, to launch

Lauren Bell April 16, 2009

Women's Cycling, a new magazine focused on women's bicycle racing and leisure riding, will launch as a subscription-only title at the end of June. Three issues, printing at 15,000-20,000 copies each, are planned for 2009. The idea is to publish 12 issues a year by the summer Olympics in 2012.
 

Company sprouts from BA Airmiles

Lauren Bell April 15, 2009

Airmiles, the rewards program owned by British Airways, is launching a new company devoted to managing white label loyalty programs for other businesses. The Mileage Company, which went public this week, will run the existing Airmiles program and British Airways' frequent flier program, BA Miles. It has yet to announce any other clients, but expects to begin developing or managing other frequent flier and rewards programs within the year.
 

Marriott changes, reduces newspaper distribution

Lauren Bell April 13, 2009

Marriott International will no longer deliver free, unrequested newspapers to all of its guest rooms. In a move that will affect circulation plans for newspaper partners like USA Today, the Wall Street Journal and local papers nationwide, the hotel chain is shifting to a delivery system based on customer request.
 

Large AAA branch increases CRM efforts

Lauren Bell April 08, 2009

AAA Western and Central New York has implemented a new CRM system from CDC Software to better manage communications to its 880,000 members. More than 640 AAA associates will be using CDC's Pivotal CRM 6.0 as the auto club works to increase membership, improve customer service and cross-sell and up-sell products.
 

Hyatt looks to freebies for loyalty, acquisition

Lauren Bell April 07, 2009

In a global customer acquisition and CRM initiative called "The Big Welcome," Hyatt has launched two customer contests and expanded its Hyatt Gold Passport loyalty program. The contests began April 2.
 

Delta's Sky redesigns, extends reach

Lauren Bell April 02, 2009

Sky magazine, the in-flight title from Delta, has tapped a new publisher, redesigned and started limited newsstand distribution. MSP Communications, which has taken over publishing duties from Pace Communications, was tapped by Delta in December 2008, but its first version of the 5.2-million-circ magazine is the April issue.
 

Stimulus funds to help boost Amtrak.com's CRM abilities

Lauren Bell March 30, 2009

Armed with stimulus funds, Amtrak plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is receiving as part of the American Recovery and Reinvestment Act (ARRA).
 

The Met adds SaaS to retail shop

Lauren Bell March 25, 2009

New York's Metropolitan Opera has tapped Epicor Retail SaaS to support the Met Opera Shop, a bricks and mortar retail business that just completed renovations in November 2008. Epicor Retail SaaS offers CRM modules, as well as store, merchandising, audit and operations management tools.
 

ESPN goes niche with saltwater fishing magazine

Lauren Bell March 13, 2009

ESPN Outdoors is introducing a new annual magazine this month designed to increase the media impact of its saltwater fishing television program, ESPN Outdoors Saltwater Series.
 

Travel and Leisure Golf closes after ad sales shank in hard economy

Lauren Bell March 10, 2009

American Express Publishing's Travel and Leisure Golf has ceased operations. The March/April 2009 issue, on newsstands now, will be the bimonthly's last.
 

Expedia launches PassportAds to target in-market travelers online

Mary Elizabeth Hurn February 27, 2009

Expedia Media Solutions, the ad sales division of online travel company Expedia, has launched a new behavioral targeting product, PassportAds, which anonymously identifies in-market travelers through their search behavior. The announcement was made Thursday at the OMMA Behavioral conference in New York.
 

Marketing to moms

Lynne Miller February 23, 2009

Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power
 

Hilton, AmEx boost loyalty offering

Lauren Bell February 12, 2009

Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.
 

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