TransUnion Rebrands PerformanceData

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TransUnion LLC has retired its PerformanceData brand, which it plans to rebrand under the TransUnion name.


PerformanceData was the direct and database marketing group of TransUnion LLC, Chicago.


"More and more we are providing our clients with consultative services and marketing expertise that helps them analyze the marketplace and understand their customers," Jeffrey Hellinga, vice president and general manager at PerformanceData, said in a statement. "By leveraging the entire depth of TransUnion's resources and industry expertise, we will now be able to better meet the growing needs of our customers."


The retiring of PerformanceData is a part of a companywide rebranding effort that began last year, according to TransUnion.


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