TransUnion Debuts Prospecting Solution
This Web-based system lets marketers access TransUnion's multi-source database of 190 million consumers with 450 credit characteristics, risk score and demographic elements. Prospects on Demand also contains campaign management and business analytics tools to optimize and manage marketing activities.
Other features are the ability for marketers to perform count queries and to keep a history of campaigns and response data on the system. For more information, visit www.transunion.com.