TransUnion Acquires Douglas-Danielle

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TransUnion, a global information solutions company, announced yesterday its acquisition of direct marketing solutions provider Douglas-Danielle Inc.


Terms of the deal were not disclosed.


Founded in 1998, Chicago-based Douglas-Danielle offers products and services for launching, managing and optimizing campaigns across multiple channels.


TransUnion, Chicago, immediately will integrate Douglas-Danielle's suite of self-service response solutions into its existing set of direct marketing solutions. Called SMARTSites, these Web-based, campaign-specific response tools address account acquisition, card/account reactivation, usage, balance transfer, collection disputes and fraud prevention.


TransUnion also will incorporate Douglas-Danielle's agency services, which include marketing functions such as program planning, creative, data and media along with program management, into its operations.


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