Transcontinental acquires custom publisherIn a move to complement its newly created marketing communications sector, printer Transcontinental has acquired custom publisher Redwood Custom Communications.
Headquartered in Toronto and with offices in New York, Redwood is a full-service marketing and communications company offering custom publishing and branded content services for both print and digital platforms. Its offerings include data sciences, research and measurement, database marketing, variable printing and premedia tools. Key clients include Home Depot, Mazda, Procter & Gamble and Sears.
"Transcontinental's primary goal is to help our customers identify, reach and retain their target audience," said François Olivier, president and CEO of Transcontinental, in a statement. "Custom communications is at the frontier between traditional publishing and direct marketing, and offers the potential to unlock great value for our clients.”