October 20, 2000
TransAmerica Changes Name to AmeriMark Direct
TransAmerica Holdings changed its name this week to AmeriMark Direct and launched a new e-commerce site. The name change brings AmeriMark's four catalogs under a single brand name, said AmeriMark Direct chairman Gary L. Giesler. The catalogs can be found online at www.amerimark.com. The catalogs offer more than 5,000 products combined. The four publications include apparel and accessories catalogs Windsor Collection, Anthony Richards and Beauty Boutique as well as wellness catalog Healthy Living.