Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
Marketers who know customers' actions will have insight that demographics alone can't match.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.