Transactional Data

Make past-purchase data part of your 2013 email strategy

Make past-purchase data part of your 2013 email strategy

Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Why I'm cool with behavioral targeting

Why I'm cool with behavioral targeting

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Marketers who know customers' actions will have insight that demographics alone can't match.

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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


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