Transactional Data

Make past-purchase data part of your 2013 email strategy

Make past-purchase data part of your 2013 email strategy

Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Why I'm cool with behavioral targeting

Why I'm cool with behavioral targeting

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Marketers who know customers' actions will have insight that demographics alone can't match.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.