Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
Marketers who know customers' actions will have insight that demographics alone can't match.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.