What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.