What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.
Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.