Transaction Marketing

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

One Tough Question at DMA2013: Behavioral vs. Emotional Loyalty

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What's more valuable to business performance: emotional or behavioral loyalty, and why? Experts from RAPP, AIMIA, and LoyaltyOne weigh in at DMA2013.

Make past-purchase data part of your 2013 email strategy

Make past-purchase data part of your 2013 email strategy

Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Bank of America puts a transpromo spin on daily deals

Bank of America puts a transpromo spin on daily deals

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Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.

E-commerce Video Series, Marc Ginsberg, EVP, merchant services, Cardlytics

E-commerce Video Series, Marc Ginsberg, EVP, merchant services, Cardlytics

Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.

Plug-ins: analytics

Plug-ins: analytics

Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.

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