December 01, 2012
Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
November 01, 2012
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
September 28, 2012
Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.
June 11, 2012
Marc Ginsberg, EVP, merchant services at Cardlytics on the ins and outs of transaction-driven marketing.
July 01, 2011
Brands need to gain the most from their sales and marketing investments, and now more than ever, proving return on investment is the minimum price of entry to unlocking budget. The most surefire way to gain valuable insight into what's working and why is through marketing analytics, the practice of measuring and managing marketing performance to drive maximum ROI.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
