Traffix Signs Lead-Generation Contract With World Class

Share this article:
Traffix Inc. signed a two-year contract last week to generate targeted leads for World Class Marketing Inc., a telemarketing service agency.


The deal is expected to generate more than $1 million in revenue annually for Traffix, an online direct marketing and database management firm.


Pearl River, NY-based Traffix will generate leads from its online media properties, including Grouplotto.com, and its database of more than 35 million consumers.


Financial terms of the contract were not released.


World Class Marketing sells offers from blue-chip companies to its own database and to partner databases. It was founded in 1995 by former QVC executive Neil Rothfarb, who is now president/CEO of World Class Marketing.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.