Traditional Media

Boob tube vs. YouTube

Boob tube vs. YouTube

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Guess how many hours of TV the average American watches in a week? No guess.

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

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Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.

Mix traditional tactics and social for results

Mix traditional tactics and social for results

Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.

Study: Fifty percent of consumers prefer direct mail to email

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Fifty percent of U.S. consumers prefer direct mail to email, according to a study released by marketing services firm Epsilon on Dec. 1. The study also found that one-quarter of all U.S. consumers said they found direct mail to be "more trustworthy" than email.

Social media ad spending to hit $8.3 billion by 2015: report

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Revenue from social media advertising will quadruple, from $2.1 billion in 2010 to $8.3 billion by 2015, according to a report released by research firm BIA/Kelsey on May 2. The "US Local Media Annual Forecast (2010-2015)" also forecast a 1% decline in traditional advertising spending, falling to $115.7 billion in 2015.

Columbia Sportswear introduces Omni-Heat with social 'Ice Pics'

Columbia Sportswear is using a variety of direct and experiential marketing efforts to boost traditional media as part of its latest product launch.

E-mail, fastest growing direct marketing segment, expands double digits

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E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business.

Interactive marketing to hit $55B in five years

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Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

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