Traditional Marketing Channels

Data and the State of Email Marketing

Data and the State of Email Marketing

The end of email? Not quite. While the media world continues to innovate and present new channels for audience communication and interaction, email often gets maligned as passé.

Back-to-School is the Most Wonderful Time of the Year for Staples Canada

Back-to-School is the Most Wonderful Time of the Year for Staples Canada

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The office products supplier aces traditional and digital marketing integration 101.

Traditional Marketing Gets Charged Up

Traditional Marketing Gets Charged Up

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These marketers in healthcare, higher learning, and real estate still rely on traditional media—but are electrified by the connectivity of digital channels.

Create a multichannel strategy

Create a multichannel strategy

Today's customers are bombarded with marketing material. Marketers must find ways to grab customers' attention, and that means strengthening traditional channels.

Symphony Advanced Media analyzes the impact of social

Symphony Advanced Media analyzes the impact of social

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Symphony Advanced Media has launched an enhanced media performance analysis platform that measures the impact of a brand's traditional advertising on surrounding social media activity.

Digital and traditional channels must meet

Digital and traditional channels must meet

Brands must close the direct marketing divide by integrating both traditional offline channels and nontraditional digital channels.

Mix traditional tactics and social for results

Mix traditional tactics and social for results

Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies.

Q&A: John Gagné, SVP and executive 
creative director, Proximity Canada

Q&A: John Gagné, SVP and executive 
creative director, Proximity Canada

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John Gagné, SVP and executive creative director at Proximity Canada, explains why even in a digital world, classic DM strategies remain key.

Brands put spin on traditional channels with new tech tools

Brands put spin on traditional channels with new tech tools

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Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.