TradingProduce.com to Purchase Seafood.com

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TradingProduce.com, an online marketplace that offers business-to-business e-commerce solutions for the perishable food industry, said yesterday that it would buy Seafood.com, an online seafood marketplace.


The terms of the agreement were not disclosed.


TradingProduce, Livermore, CA, said it will buy Seafood.com to expand the number of seafood suppliers for its international network of retail partners.


"We see this as a unique opportunity for our seafood customers to participate in e-commerce with retailers worldwide," said John Sackton, president of Seafood.com, Bedford, MA.


Seafood.com, which was formed in 1999, is a seafood industry exchange and market information service. The company said that while it merges with TradingProduce, it would continue to provide all its other business services, including seafood, meat and poultry news, advertising, retail storefronts for direct catalog sales of seafood and Web site hosting, design and development.


TradingProduce is a privately held company backed by the $950 million investment fund Bay Isle in San Francisco as well as Silicon Valley private investors and vTraction, an affiliate of Rabobank.
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