'Trader Monthly' magazine - Kroll Direct Marketing

Trader Monthly magazine

New manager: Kroll Direct Marketing

Previous manager: New to market

List type: Postal, e-mail

No. of names: 117,236 postal; 77,000 e-mail

Cost: $125/M postal; $225/M e-mail

Description: DealFlow Media recently purchased the assets of Trader Monthly from Doubledown Media. The magazine's target audience was the financial community with an average income at or exceeding $450,000 and/or a net worth exceeding $2 million. Its readership included investment professionals, hedge funds, exchange floors, prop trading companies, independent firms, private officers, insurance companies, asset management firms, energy firms and other financial professionals. The magazine featured articles profiling traders and their strategies, including high-end real estate, cars, fashion, liquor and electronic gadgets.

Selects: Include by business type, lifestyle select, SCF, state, trade type and Zip Code.

Contact: Gwen Coryell, Kroll Direct Marketing

Phone: 609/275-2900

Fax: 609/275-6606

E-mail: gwen@krolldirect.com