trademark infringement lawsuit against Google is a first

According to today's New York Times, a San Antonio, TX-based company, FPX, has filed a trademark infringement class-action lawsuit against Google, saying the search engine powerhouse had infringed on its trademark. The company objected to the fact that when people searched for their trademarked company name on Google, ads from paid competitors popped up in the prime paid search listings, who had paid to be listed whenever the company's name was searched for. According to the article, legal experts say this is the first class-action lawsuit against Google regarding this issue.

At the same time, however, Google has expanded its policy of allowing anyone to buy someone's trademark as an ad trigger, to over 190 more countries.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.