Trademark bidding: Sneaky or smart PPC strategy?
Brian Combs, founder, SVP and chief futurist, Apogee Search
November 24 2008
Trademark bidding is a debated search strategy in which one company bids on its competitors' name or trademarked terms in pay-per-click (PPC) campaigns. Google search "Ford F-150," and ads for Toyota Tundra appear in addition to Ford.
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