Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.
Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Facebook's Collection and Want Button give off a Pinterest vibe
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
A multichannel approach provides a clearer picture of DRTV's potential.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
CRM and marketing automation are like peanut butter and jelly — they just go together.
Follow these few simple steps to get a good start on mining the value of your customer data.
Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.