Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.
Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Facebook's Collection and Want Button give off a Pinterest vibe
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
A multichannel approach provides a clearer picture of DRTV's potential.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
CRM and marketing automation are like peanut butter and jelly — they just go together.
Follow these few simple steps to get a good start on mining the value of your customer data.
Email marketing is no longer a one-to-many communications strategy. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.