Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.
A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.
For marketers that are not yet buying ads on mobile devices, it's well worth exploring.
Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?
Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.
Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.
Don't get so distracted by Big Data that other challenges or opportunities go unheeded.
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Facebook's Collection and Want Button give off a Pinterest vibe
Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.
Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?
W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.
A multichannel approach provides a clearer picture of DRTV's potential.
A congressional caucus on privacy has its gimlet eye trained on data brokers.
Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.
Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.
CRM and marketing automation are like peanut butter and jelly — they just go together.
Follow these few simple steps to get a good start on mining the value of your customer data.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.