Tracking

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

A Toast to Marketing Attribution

A Toast to Marketing Attribution

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Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

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Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

How the Cookie Crumbles

How the Cookie Crumbles

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Privacy is a topic that's on everyone's mind. But some say it has less to do with data management platforms and more to do with certain anxieties in the industry.

Google and Acxiom Make Lemonade Out of Lemons

Google and Acxiom Make Lemonade Out of Lemons

A look at how Google's deep dive on cookies and Acxiom's escape hatch are actually good for data marketers.

Video: RTB and Driving Mobile Growth

Video: RTB and Driving Mobile Growth

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For marketers that are not yet buying ads on mobile devices, it's well worth exploring.

News Byte: Google May Be Giving Up on Cookies

News Byte: Google May Be Giving Up on Cookies

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Google is rumored to be releasing a new technology that will replace third-party cookies. How will this affect online tracking?

Direct Mail Without Call Tracking Is Just Silly

Direct Mail Without Call Tracking Is Just Silly

Call tracking numbers provide incredibly valuable data about which mailers produce calls. There's basically no excuse not to use them.

Video: Mobile Needs Its Own Strategy

Video: Mobile Needs Its Own Strategy

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Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.

Support Business Goals with Customer Experience Monitoring

Support Business Goals with Customer Experience Monitoring

Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.

Fast Facts: May 2013

Fast Facts: May 2013

Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.

Sleeping With Your Phone

Sleeping With Your Phone

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What was the first object you touched when you woke up this morning? My money's on your mobile phone.

Lifetime Customer Value Wins the Game Over Time

Lifetime Customer Value Wins the Game Over Time

The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.

Connect the DM Dots

Connect the DM Dots

5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign.

Adding Intelligence to the Mailstream

Adding Intelligence to the Mailstream

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On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.

4 Components of a Complete Direct Mail System

4 Components of a Complete Direct Mail System

There are several essential components you must include in your marketing strategy if you want to construct a complete direct mail marketing system. Let's take a look.

3 Things Mobile Marketers Are Doing Wrong

3 Things Mobile Marketers Are Doing Wrong

Mobile marketing is the next big thing...but it's also still relatively nascent and mobile marketers are making mistakes.

Overlook This Data Issue and Lose Customers

Overlook This Data Issue and Lose Customers

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Don't get so distracted by Big Data that other challenges or opportunities go unheeded.

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data

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IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

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The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery

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Facebook's Collection and Want Button give off a Pinterest vibe

Mobile tracking: Howie Schwartz, CEO, Human Demand

Mobile tracking: Howie Schwartz, CEO, Human Demand

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Human Demand CEO Howie Schwartz discusses the myths and realities of mobile tracking.

Will "Do Not Track" destroy online ads? Readers respond

Will "Do Not Track" destroy online ads? Readers respond

Readers respond to the August Gloves Off question: Will "Do Not Track" destroy online ads?

Do Not Track is a major point of discussion for marketers

Do Not Track is a major point of discussion for marketers

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W3C has been in talks about "Do Not Track" (DNT), but little, so far, has been resolved.

DRTV changes channels

DRTV changes channels

A multichannel approach provides a clearer picture of DRTV's potential.

Big Data, little privacy

Big Data, little privacy

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A congressional caucus on privacy has its gimlet eye trained on data brokers.

Marin Software to track paid search to in-store purchases

Marin Software to track paid search to in-store purchases

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Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales.

iTrack: Children

iTrack: Children

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Mobile app developer 24&7 is accused of illegally collecting children's personal info. For shame.

Marketing automation + CRM

Marketing automation + CRM

CRM and marketing automation are like peanut butter and jelly — they just go together.

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