Track down 'drive-by' website visitors

Share this article:
Austin Bliss
Austin Bliss

Capturing valuable data about potential customers who have shown enough interest to visit your website is crucial to succeed in today's industry.

Many marketing and e-commerce companies rely on traditional methods, such as providing information to ignite future sales and recommending other like-minded buyers, to entice “drive-by” visitors to return and purchase products. However, these methods don't always lead to ideal results.

The ability to identify these drive-by visitors who haven't registered or left any identification enables marketers to message them immediately after they leave the site or target visitors with ads while they are on the site. According to a lead-response management survey from MIT and InsideSales.com, the odds are 21 times greater of qualifying a Web-based lead if it's responded to in 5 minutes versus 30 minutes.

Critical missing data about visitors can be attained with real-time e-mail and real-time postal appending. A real-time e-mail append allows marketers to retrieve an e-mail address for any matched name and postal record as provided by website visitors. It converts single channel to multichannel marketing and reduces marketing costs by reaching customers via e-mail rather than postal mail. It also can be used as a validation tool for fraud prevention and prevent shopping cart abandonment.

The real-time postal append helps marketers instantly obtain the full name and postal information for any matched record through the visitor's e-mail address or IP address. It enables companies to merge the records and transaction histories of their e-mail and postal files, as well as target Web advertising and online offers to customers and prospects.

Austin Bliss is the president and cofounder of FreshAddress, which specializes in building and updating e-mail address lists.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.